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Widex SmartRic - February 2024

Widex Reinforces Commitment to Independent Hearing Care Professionals with Product Demonstrations and Industry Trainings at AAA 2023 + HearTECH Expo

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HAUPPAUGE, NEW YORK, April 12, 2023 — Reaffirming its mission to help independent hearing care professionals (HCPs) expand their practices through the perfection of natural sound, Widex USA Inc. today announced that it will demonstrate its latest suite of hearing technologies at the AAA 2023+HearTECH Expo and conduct several expert-led courses on getting the most out of Widex technology.  

Attendees can visit Widex during AAA 2023 at Booth #422, April 19-22, at the Seattle Convention Center in Seattle, WA.  

“Widex is committed to providing HCPs with the innovative technology and strategic solutions needed to grow and evolve their businesses,” said Alan Raffauf, Vice President of Marketing, Widex USA . “That’s why we’re thrilled to meet with professionals that share our mission for helping people experience the joy of natural sound. At AAA 2023, we’ll showcase our latest solutions through innovative product demonstrations and expert presentations on everything from new tinnitus treatment methods to navigating a new world of over-the-counter hearing aids.”  

Visitors to the Widex booth can unwind in massage chairs while listening to soothing fractal tones at Widex SoundRelax-ation stations, as well as demo the company’s new multi-functional accessory, Widex Sound Assist™. 

Widex SoundRelax™ is an expanded library of fractal sounds, proven to treat tinnitus severity, while supporting relaxation, concentration and well-being for all Widex patients. On the hardware side, Widex Sound Assist improves communication through partner and table microphone functionality, hands free phone calls, direct streaming from any Bluetooth® device, and remote control of Widex hearing aids.  

Both solutions were launched as part of Widex’s new hearing technology solution: Widex Moment Sheer™. The new device strives to deliver on the perfection of natural sound by adding advanced software and hardware technologies that support engagement and improved wellbeing, while elevating design standards for a user experience that instills pride and confidence in ownership.   

Throughout AAA 2023, Widex experts will lead a series of presentations to educate attendees on the latest technology and relevant industry trends. Attendees can earn Continuing Education Units (CEUs) for their partcipation.  

Widex course highlights include “The Widex Difference: Setting the Standard for Prescriptive Hearing Care,” “Tinnitus Management Made Manageable with Widex SoundRelax,” “Widex: Helping our Partners Navigate the New World of OTC Hearing Aids,” and two research podium sessions from ORCA-USA.  

“In order to remain a dedicated partner for our HCP community, we need to ensure they’re up-to-date on our latest innovations and how they can help turn more consumers into satisfied, loyal patients,” concluded Raffauf. “We’ve created an expansive list of courses that reflect our deep understanding of industry challenges and opportunities, while demonstrating our commitment to strengthen HCP practices and improve patient experiences every step of the way.”  

To learn more about Widex’s presence at AAA 2023, visit here.

About Widex

At Widex we believe in a world where there are no barriers to communication; a world where people interact freely, effortlessly, and confidently. With sixty years’ experience developing state-of-the-art technology, we provide hearing solutions that are easy to use, seamlessly integrated in daily life and enable people to hear naturally. As one of the world’s leading hearing aid producers, our products are sold in more than one hundred countries, and we employ 4,000 people worldwide.

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