Siemens launches a campaign in UK to find the face of hearing for 2010
From Popstars to X-Factor, Big Brother to Britain's Missing Top Model, reality competitions look to find real life stars from the real world.
Building on the success of Kellie Moody, Siemens' ambassador for hearing health and semi-finalist of BBC Three's Britain's Missing Top Model, the UK based hearing instrument manufacturer is now looking for someone with the confidence and charisma to front a real life campaign for its new 'BestSound Technology' campaign. The new products, set to launch in the summer, are equipped with advanced software to make listening to music easier by altering volume and frequency automatically and designed to wear comfortably in everyday life.
The winner, to be selected by a panel of hearing health experts including Kellie Moody, will receive the latest retail hearing instruments worth up to £5,000, Siemens' innovative wireless system Tek™, which connects hearing devices with MP3 players, iPods™, mobile phones, and TVs, plus a UK weekend break for two.
"I've had so much fun working as a hearing health ambassador to help overturn the stigma of wearing a hearing instrument," said Kellie Moody. "I've been out and about talking to people of all ages, doing photo shoots, wearing great outfits and even making videos. Innovative hearing instruments mean you can live life out loud rather than sit in the shadows and now Siemens are looking for a pal for me to help with spreading the word!."
Entrants must describe in 50 words what they feel are the 'best sounds of life' and in 100 words why they should be the face of Siemens Hearing Instruments. Closing date is 3 May 2010. Entrants must be over 18 years old. To enter email, ftfapplication_social.shi.uk.healthcare@siemens.com.
For full terms and conditions visit www.siemens.co.uk/hearing.
