March 24, 2011 - Plymouth, MN - A baby's laugh. The cheerful tune of an ice-cream truck. Waves crashing on the shore. Sound moves and inspires us. And in an effort to celebrate sound and unite individuals dedicated to improving the lives of those with hearing loss, Unitron, a global provider of world-class hearing innovations is reaching out to hearing healthcare professionals in the United States to spread the word that 'hearing matters' with the 'Favorite Sound' program, which asks hearing healthcare professionals the question: what is your favorite sound? "Unitron is not just a company that makes hearing instruments. We are a company inspired by the real life issues facing people with hearing loss, and united by the belief that hearing matters," says Rodney Schutt, President and CEO, Unitron US. "The 'Favorite Sound' program is a way for us to feature our partners, the everyday heroes who share our mission to address the concerns and aspirations of people facing hearing loss, and truly make a difference in their lives."
Unitron is inviting hearing healthcare professionals to contribute to the program by uploading to the 'Favorite Sound' web site either a picture of themselves with a sign;a short written message;or a photo showcasing their favorite sound. Submissions will be compiled into a short impact movie for launch during May's Speech and Hearing Month. For every submission of sound received, Unitron will donate a financial contribution to the NEADS, a nationally recognized non-profit organization established to provide guide dogs for deaf and disabled Americans.
Unitron will also promote the 'Favorite Sound' program within its booth at the upcoming AudiologyNOW! conference, taking place from April 6-9 in Chicago. Visitors to the show can drop by Unitron's booth and contribute their photo and favorite sound to the campaign.
About Unitron
Unitron is a global innovator of technologically advanced hearing instruments. We care deeply about people with hearing loss and work closely with hearing healthcare professionals to make advanced, purpose-driven solutions available to everyone. Headquartered in Kitchener, Ontario, Canada, Unitron, a member of the Sonova Group, meets the needs of our customers through 18 international offices and through distributors in a further 48 countries. For more information, please visit us on the web at unitron.com/us or at the Unitron web channel on Audiology Online.
