June 14, 2011 - Kitchener, Canada - In recognition of the individuals who have dedicated their lives to helping people with hearing loss, Unitron has united hearing healthcare professionals from around the globe to put the spotlight on the issue of hearing loss, staging a rolling global program that asks the simple question, "what is your favourite sound?"
The first wave of the Unitron initiative, which reached out to US hearing healthcare professionals, concluded at the end of April, and has resulted in the production of an inspirational video that shares a message that 'Hearing matters.' The video, which will be made available on Unitron's website and YouTube and showcases sound contributions from hundreds of hearing healthcare professionals, including such favorites as baby's heartbeat, the roll of thunder, and milk steaming for a latte. Along with the video, a full gallery of all sound submissions can be viewed at www.unitron.com/mysound.
Favourite Sound campaigns are now underway or planned in other countries where Unitron operates, including Canada, France and Germany.
"We have been tremendously pleased by the response to this program as it rolls out to hearing healthcare professionals in the countries we serve. We believe this business is personal, and that belief defines everything we do as a company," says Unitron President and CEO, Michael Tease. "Clearly, our partners and customers are equally moved by the power of sound, and share in Unitron's passionate belief that 'hearing matters'. We look forward to seeing the contributions coming in from other countries around the globe."
For every submission of sound received, Unitron US donated a financial contribution to the NEADS, a nationally recognized non-profit organization established to provide guide dogs for deaf and disabled Americans. Similar philanthropy programs were initiated for other countries.
About Unitron
Unitron is a global innovator of technologically advanced hearing instruments. We care deeply about people with hearing loss and work closely with hearing healthcare professionals to make advanced, purpose-driven solutions available to everyone. Headquartered in Kitchener, Ontario, Canada, Unitron, a member of the Sonova Group, meets the needs of our customers through 18 international offices and through distributors in a further 48 countries. For more information, please visit us on the web at unitron.com or on the Unitron web channel on AudiologyOnline.
