October 17th, 2013 – Plymouth MN, USA – Unitron Director of Practice Development and Clinical Affairs, Brian Taylor Au.D., brings awareness to the importance of hearing healthcare in a special segment on Baby Boomers in America, a new television series appearing on the Lifetime Network dedicated to exploring all aspects of the boomer lifestyle.
In this episode, Brian sits down with host Morgan Fairchild to discuss the potential causes of hearing loss; the ways hearing loss affects a person’s working and personal life; and options for treatment. Dr. Taylor also highlights Unitron’s innovative Flex:Trial™ program, the industry’s first truly risk-and obligation-free option for patients newly diagnosed with hearing loss to ‘test drive’ personalized hearing instruments for a period of time in their everyday listening situations.
“With one in five boomers facing hearing loss, it is absolutely critical we bring awareness to this segment of the population about hearing healthcare. It’s terrific that programs such as Boomers in America are devoting time and attention to this, helping to educate our population on how to seek help, while removing the perception barriers that often prevent people from trying hearing aids in the first place,” says Steve Savage, President and CEO, Unitron US.
The first Baby Boomers in America’s episode on hearing loss solutions featuring Brian Taylor aired Lifetime TV on October 12th at 8-8:30am ET/PT and Lifetime Real Women with a second airing on November 9th at 8:30-9am ET. The full episode is also available on Unitron’s YouTube channel.
About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com/us or on the Unitron Expo Page on AudiologyOnline.
