March 17th, 2014 - Kitchener, ON, Canada – Unitron today announced the launch of new websites for the company’s hearing healthcare professional customers and their patients. The websites reflect Unitron’s commitment to helping hearing healthcare professionals build successful practices by supporting their patient relationships, and by providing easy to choose, fit and use products that make a real difference in people’s lives.
The new professional and consumer websites feature clean, contemporary design with mobile-friendly scrolling navigation that makes information easy to access in fewer clicks. Succinct, conversational content is audience-relevant and jargon-free.
Unitron conducted market research and gathered feedback from actual users to make sure the new sites respond to their needs. The consumer site reflects the typical journey of a person with hearing loss, posing and answering common questions and helping visitors locate their nearest hearing healthcare professional. The professional site provides visually informative product information, along with practice building tools and resources to support hearing healthcare professionals with their patients.
Consumer website highlights
- Straightforward questions and answers provide key information to people who are wondering if they have a hearing loss
- A new robust search bar poses common questions, making it quick and easy to find answers
- A simple online hearing assessment coupled with an easy locator tool points visitors to their nearest hearing healthcare professional
Hearing healthcare professional website highlights
- A new intelligent search engine allows customers to quickly access specific information
- Succinct content provides the most relevant, informative and user-friendly experience
- A new practice support section offers tools and resources to support hearing healthcare professionals in their conversations with patients
- Profiles of Unitron people allow customers to virtually ‘meet’ their local support team
“The new websites reflect Unitron’s belief that this business goes beyond making great hearing instruments. The people behind our technologies, the relationships we develop with our hearing healthcare professional customers and how we support them in fostering trusting relationships with their patients – these personal aspects of our business make an important difference,” says Bruce Brown, Vice President of Global Marketing for Unitron. “We’ve now created an online presence that speaks to these personal relationships, as well as our commitment to making interactions easy and enjoyable.”
Visit Unitron’s new global and United States website at www.unitron.com and www.unitron.com/us. New websites will be rolled out over the coming months in 11 languages to support Unitron’s 20 offices and distributors.
About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com or the Unitron Expo Page on AudiologyOnline.
