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Unitron Hear Life - November 2023

Unitron Introduces Flex:trial

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Industry’s first risk-free business solution for hearing instrument trial and fit.Flex trial

October 12, 2012 - Kitchener, Canada – According to industry data, 50 percent of individuals diagnosed with hearing loss never pursue a solution.  To address this widespread hearing healthcare challenge, Unitron today announced Flex:trial™, a unique product and service offering for hearing healthcare professionals (HHCP) to provide their patients with immediate access to trial a hearing instrument fitted to their specific needs.  

Flex:trial is not a conventional demonstration unit.  With Flex:trial, HHCPs are able to program a single hearing instrument to higher or lower levels of technology as many times as needed, for the time period they choose, in order to provide a trial solution to a client.  Clients newly diagnosed with hearing loss get immediate access to the product and technology level best suited to their needs, and leave the office experiencing the benefits of amplification at their first appointment. 

“Flex:trial is an entirely new approach to trial and to fit hearing instruments. It offers a hearing healthcare professional the flexibility to quickly and easily provide their clients with better hearing and a positive experience at their very first appointment,” says André de Goeij, Director of Product Management, Unitron.  “The solution is risk-free for the HHCP as they can program a single hearing instrument to any Unitron technology level without having to invest in inventory.   And clients can immediately experience the appropriate level of technology right for them, which eases the fear and uncertainly that often occurs during the typical two week waiting period between diagnosis and an individual receiving their first hearing aids.”

The Flex:trial devices can also be used to bridge repairs as loaners programmed exactly as the client’s current hearing instruments.  Flex:trial is available for Unitron products built on the Era™ platform, including Quantum™ and Max™ BTEs, as well as Moxi™ CRTs. 

“Flex™ is more than a first for Unitron — it is a truly unique concept within the hearing healthcare industry,” says Jan Metzdorff, President, Unitron.  “With Flex:trial, hearing healthcare professionals have the opportunity to increase client satisfaction and the adoption of hearing instruments, while strengthening and growing their practice.  Flex truly supports Unitron’s mission to deliver exceptional customer experience based on personal service and products that make a real difference in people’s lives.”  

The availability of Flex:trial will begin in October 2012.  Please consult your local Unitron representative for availability in your country.

About Unitron

Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships.  We work closely with hearing healthcare professionals to improve the lives of people with hearing loss.  A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding.  Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com or the Unitron Expo Page on AudiologyOnline.

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