Explained Cameron Hay, Unitron's President and Chief Executive Officer, "Unitron has great growth potential, particularly in Europe and Asia, and this new international organization puts us in excellent proximity to these markets. With his exceptional sales development and management expertise, Jan Metzdorff is an ideal choice to lead the new organization. "
Jan Metzdorff
Most recently Managing Director of Phonak UK, Metzdorff has played senior roles in the hearing industry for many years and is a longstanding member of the Sonova Group. In his previous role, he was instrumental in strengthening and managing both the Unitron and Phonak brands in the UK. Metzdorff has also worked in senior management positions within the industry in Japan and Canada, respectively.
Said Metzdorff, "Unitron is increasingly recognized for delivering high-value features and incorporating advanced technologies into every hearing instrument product category. Our state-of-the-art technologies and platform have, until now, been somewhat underrepresented in certain markets that have great growth potential. We are extremely excited about the significant opportunities to increase Unitron's global presence and sales performance through this new organization."
About Unitron
Unitron is a global innovator of technologically advanced hearing instruments. We care deeply about people with hearing loss and work closely with hearing healthcare professionals to make advanced, purpose-driven solutions available to everyone. Headquartered in Kitchener, Ontario, Canada, Unitron, a member of the Sonova Group, meets the needs of our customers through 17 international offices and through distributors in a further 53 countries. The International Sales organization is located in the Sonova Group Head Office. For more information, please visit us on the web at unitron.com or at the Unitron web channel on Audiology Online.
