Pursues greater customer intimacy and market expansion.
October 08, 2014 - Kitchener, Canada – Unitron, a global innovator of advanced hearing solutions, has established a new company office in São Paulo, Brazil in order to pursue significant market expansion opportunities present within the country, as well as the benefits from working directly with its lon gstanding Brazilian customer base . The move concludes a 20 year distributor relationship in the country.
“So much of what we do today is focused on helping our customers realize growth within their hearing healthcare practices,” said Jan Metzdorff, President at Unitron. “ Establishing a company office will not only allow us to grow our share of the Brazilian market, but will strengthen our position to support existing customer s in their pursuit of business success .”
The Unitron team in Brazil will be led by Luiz Eringer, an industry expert who has been working within the Sonova Group since 2005.
“Brazil is an important and underserved market,” said Luiz Eringer, General Director of Sales, Unitron Brazil. “Currently, only one in 20 people with hearing loss wears a hearing aid in our country. This is four times lower than the average rate in Europe or North America. There is much work to do to ensure Brazilians get the hearing help and support they need.”
With the addition of São Paulo, Unitron now has 22 offices around the globe with distribution in more than 60 countries.
About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthc are professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com or the Unitron Expo Page on AudiologyOnline
