Engage 2015 global customer conference puts the focus on practical strategies to evolve practices and patient relationships.
September 28, 2015 – Kitchener, Canada – Hearing healthcare professionals (HHCPs) are facing a rising tide of change that is impacting the way they manage their practice and interact with patients. This according to a poll of international hearing healthcare practice owners and clinicians gathered at Unitron’s Engage 2015, held last week in New Orleans, Louisiana.
“So much is changing in our industry. We are dealing with new competitors for patient mindshare, new technologies, and shifting demographics as patient needs and expectations change and evolve,” said Bruce Brown, Vice President of Global Marketing, Unitron in his kick off address to customers who travelled to the ‘Big Easy’ from across North American and around the globe. “HHCPs are feeling the impact and recognize they need to change how they work and we believe we play an important role providing unique solutions and supporting clinicians through this evolution.”
Over the two days, Unitron customers participated in a range of interactive discussions and sessions aimed at providing practical solutions to adapt and succeed in the face of competitive, technology and patient change. An array of healthcare marketing, customer experience and technology experts addressed such trending topics such as marketing to healthy agers, the patient journey, experience engineering, and technologies for boosting in-clinic success.
Unitron Engage 2015 feature speakers included:
- Edgar Keenhen, author of the Grey Ocean Strategy on the psychology of aging - marketing to the 50+ consumer;
- Dr. Kent Seltman, former Director of Marketing at the Mayo Clinic, on the evolution of a great service brand, and;
- Lou Carbone, CEO of Experience Engineering on the unconscious customer experience and strategies to keep customers coming back again and again.
“It has been an amazing experience to talk with colleagues from around the world about how we are managing our respective businesses,” said Unitron customer Florian Ross, Geschäftsführer of Hörgeräte Reichel. “Engage has reconfirmed we are focusing on the right things with our clients, while providing us with new ideas and perspectives to consider – especially on how we market to our clients.”
Left to right: Kent Seltman and customer, Edgar Keenhen, Lou Carbone.
“You know a conference is great when the speakers leave you speechless but wanting to change the world,” tweeted Mackenzie Thomas, Audiologist, Alamo ENT Associates. “It really is all about changing behaviors. I now have this burning desire to make changes in the way our team interacts with our patients. From the moment they walk through the door to our clinic we can create a truly differentiated experience for them that sets us apart.”
About Unitron
Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com or the Unitron Expo Page on AudiologyOnline.
