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Starkey's OtoLens Wins Consumer Electronics Show Innovations 2011 Award

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Minneapolis, Nov. 12, 2010 - Starkey Laboratories, Inc., one of the world's leading hearing technology companies, is proud to announce it has been named an International 2011 Design and Engineering Awards Honoree for OtoLens™, the world's first custom invisible-in-the-canal hearing aid. This is the third consecutive year Starkey has been an Honoree - having won for S Series™ with Sweep™ Technology and Zon™ previously. The CES is the preeminent trade association promoting growth in the consumer technology industry.

OtoLens is the only custom invisible-in-the-canal hearing aid available on the market today. Designed to deliver high quality, customization and performance, OtoLens harnesses the power of Voice iQ, Starkey's noise management and speech preservation system designed to be so fast and smart it may reduce the noise between syllables. OtoLens overcomes the hearing aid stigma by allowing a hearing impaired person to wear a hearing instrument that no one else can see.

"We are thrilled to be the recipient of an award from the premier voice in consumer electronics," said Jerry Ruzicka, President of Starkey. "By incorporating state-of-the-art systems and technology, OtoLens has effectively become 'the contact lens for the ear' providing the consumers with an exciting new option for their hearing health care."

The International CES, which is sponsored, produced and managed by the Consumer Electronics Association, is the world's largest consumer electronics tradeshow. The 2011 International CES will be held Jan. 6-9 in Las Vegas, Nev.

About Starkey

Starkey Laboratories, Inc. is a privately held, global hearing technology company headquartered in Eden Prairie, Minn. The company is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey currently employs more than 3,250 people, operates 22 facilities and conducts business in more than 100 markets worldwide. For more information, visit StarkeyPro.com or the Starkey Web Channel on Audiology Online.
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