Minneapolis, March 17, 2011 - Starkey Laboratories, Inc., one of the world's leading hearing technology companies, is proud to announce that its AMP™ hearing aid has been selected for an iF product design award 2011. This German design award serves as a platform for design-relevant innovations and recognizes today's globally networked world. AMP was selected among products from more than 40 countries.
"We are thrilled to be the recipient of an iF product design award," said Jerry Ruzicka, President of Starkey. "AMP offers great benefits to both hearing professionals and their patients - including allowing patients to walk out with an AMP after one visit."
AMP is the hearing aid for people who are not ready to wear a hearing aid. Many are reluctant to consider hearing aids because they do not want to be seen wearing one or have outdated perceptions of how they sound, but Starkey's AMP addresses these concerns. AMP is invisible in most ears, more affordable and is designed to sound great. Additionally, AMP's programming method makes fitting so efficient that patients can walk out the door wearing an AMP in a single visit.
About Starkey®
Starkey Laboratories, Inc. is a privately held, global hearing technology company headquartered in Eden Prairie, Minn. The company is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey currently employs more than 3,500 people, operates 22 facilities and conducts business in more than 100 markets worldwide. For more information, visit StarkeyPro.com or the Starkey Web Channel on Audiology Online.
