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Starkey Hearing Technologies' AMP Receives Highest Recognition in the Red Dot Design Award 2012

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Invisible Solutions Recognized for Second Consecutive Year.

MINNEAPOLIS - March 14, 2012 - Starkey Hearing Technologies, one of the world's leading hearing technology companies, is proud that its AMP® hearing aid has been honored with a red dot award: product design 2012. This is the second year Starkey Hearing Technologies has won, having received the award last year for its SoundLens™ hearing aid. The red dot design award is one of the most renowned international product competitions in the world. Companies from all over the world took part in the awards, submitting a total of 4,515 entries.

"Winning a red dot award is truly an honor," said Jerry Ruzicka, President of Starkey Hearing Technologies. "We are proud to offer AMP as an option to move people toward getting hearing help faster."

AMP is the hearing aid for people who feel they are not ready to wear a hearing aid. Many are reluctant to consider hearing aids because they do not want to be seen wearing one or have outdated perceptions of how they sound, but Starkey Hearing Technologies' AMP addresses these concerns. AMP is invisible in most ears, more affordable and is designed to sound great. Additionally, AMP's programming method makes fitting so efficient that patients can walk out the door wearing an AMP in a single visit.

AMP will be featured with the other prize-winning products July 3-29, 2012, in the exhibition, "Design on stage - winners red dot award: product design 2012," at the red dot design museum in Essen, Germany. With an excess of 1,500 products spread over an area of more than 4,000 m2, the red dot design museum houses the largest permanent exhibition of temporary design.

About the red dot design award

The red dot design award, whose origins reach back to the 1950s, is carried out in three disciplines: the "red dot award: product design", the "red dot award: communication design" and the "red dot award: design concept". In 2011 alone, more than 14,000 entries from over 70 countries were registered. The award - the red dot - has established itself internationally as one of the most appreciated quality seals for outstanding designs. Find out more at www.red-dot.de/presse.

About Starkey® Hearing Technologies

Starkey Hearing Technologies is a privately held, global hearing technology company headquartered in Eden Prairie, Minn. The company is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey Hearing Technologies currently employs more than 3,500 people, operates 21 facilities and conducts business in more than 100 markets worldwide. The company develops, manufactures and distributes hearing aids via five distinct brands - Audibel, AudioSync, NuEar, MicroTech and its original brand, Starkey. For more information, visit StarkeyHearingTechnologies.com or the Starkey web channel on AudiologyOnline.
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