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Starkey - Edge - October 2024

Starkey Hearing Foundation Partners with Discount Tire, IntriCon and Olevia to Bring the Gift of Hearing to Phoenix Metro Area Children in Need During Super Bowl Week

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Super Bowl XLII - Phoenix, Arizona US- January 31, 2008 - Bill Austin, founder of the Starkey Hearing Foundation, led a team of foundation staff, local volunteers, celebrities and sponsors to bring the gift of hearing to children in need in the Phoenix metro area. Bruce T. Halle Foundation/Discount Tire, IntriCon, NRA Foundation and Olevia Brands joined Bill and his team in fitting 184 children - at no cost - with new digital hearing instruments at the Phoenix Convention Center on Thursday, January 31. Not only were the children in need fitted with more than 360 new hearing instruments (valued at more than $1 million), they also received training on hearing instrument care and maintenance.


Greg Appelhof, CEO of North American sales for Olevia, with NFL Legends Eric Wright (on right w ER ball cap) and Jacob Green (on left, in purple) along with Lucy Walsh (who is the daughter of Joe Walsh) at the mission with a young recipient.



Celebrity guests included GRAMMY winner Sam Moore and his wife Joyce, recording artist Lucy Walsh, NFL Legends Carl Eller, Jacob Green, Nesby Glasgow, Billy "White Shoes" Johnson, Chuck Foreman and Eric Wright, and Extreme Makeover Home Edition producer Herb Ankrom were on hand to witness and encourage these Phoenix area children as they were fitted with hearing instruments and began hearing clearly for the first time.


Bill Austin, Hope Frank, Marketing Director of Olevia, and Greg Appelhof, CEO of North American sales for Olevia.


The celebration of hearing continued during Super Bowl Week at the Annual Taste of the NFL party where Bill Austin was presented with the first ever Taste of the NFL's Good Neighbor Award for his humanitarian service So the World May Hear! Sam Moore made the award presentation to Bill Austin and the award will continue to be passed on to deserving humanitarians each consecutive year of Super Bowl's Taste of the NFL annual celebrations as "The William F. Austin Taste of the NFL Good Neighbor Award".

More information about the Starkey Hearing Foundation can be found at www.sotheworldmayhear.org or the Starkey Web Channel on Audiology Online at www.audiologyonline.com/channels/starkey.asp
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