Company fuses state-of-the-art technologies enabling people to enjoy better sound quality in noisy environments - "personalizing" sound to individuals' needs
Palo Alto, Calif., April 6, 2006 -Sound ID announced the release of its Personal Sound System this week at the American Academy of Audiology Convention in Minneapolis, Minnesota.
"We have developed a versatile new product category that provides people with improved sound quality in noisy environments. Our proprietary technology, sleek, high tech design, and superior ergonomics, enables consumers to enjoy mainstream listening and communication activities with greater ease, efficiency, and effectiveness" stated Rick Darnaby, the Company's President and CEO.
Mr. Darnaby states, "Sound ID is pleased to announce that John R. Luna joined Sound ID as the interim leader of the North American organization focusing on a successful launch of the Sound ID Personal Sound System™. Mr. Luna brings more than 14 years of experience in business development, marketing and sales leadership, as well as a wealth of hearing healthcare industry experience."
Mr. Luna has a proven track record of running professional, ethical, entrepreneurial sales distribution companies with profitable results. His strong strategic focus, sales and marketing skills, and leadership are tremendous assets as Sound ID aggressively launches a new product category in the North American market.
Mr. Luna has built a number of sales teams in the hearing healthcare industry. His executive business experience includes his most recent position as President and Chief Operating Officer for the Bernafon LLC, a leading producer of advanced digital hearing aids. Additionally, Mr. Luna served previously for ReSound Corporation, where he was instrumental to the launch of ReSound's first-generation digital hearing aid, which helped transform the hearing instrument market from an analog to a digital platform. Mr. Luna has served on corporate boards of directors, as well as International marketing boards in the United States and abroad.
Mr. Luna holds a degree from the University of California at Santa Barbara in Speech and Hearing Sciences and currently serves as Chief Executive Officer of Sound Business Consulting Services.
For more product, pricing and distribution details, please visit www.soundid.com or call 1-866-Sound ID.
About SoundID
Sound ID™ was founded with the mission to bring personalized sound to mainstream consumers. The Sound ID Personal Sound System™ is designed for mainstream consumers who would benefit from improved sound quality in noisy environments. We combine Bluetooth and noise compensation technologies, sound processing algorithms, techniques that improve signal-to-noise ratio and other audio science to deliver state-of-the-art personal sound. The cutting edge technology in the PSS combined with the personalization services of our Hearing Care Provider partners provide enhanced listening and communication clarity in noisy restaurants, automobiles, mobile phone conversations, public settings, meeting rooms, parties, even listening to television with family and friends.
