New "Flip" is a Hit Among Conference Attendees.
SOMERSET, N.J. — April 13, 2012 — Sonic displayed its line of hearing solutions at the recent AudiologyNOW!® Conference in Boston to strong reviews, particularly around its new Flip mini receiver-in-canal (RIC) hearing instrument.
Sonic's presence at the show amplified the new brand message, "Everyday Sounds Better," and further established Sonic as a value brand among professionals in the industry. Sonic's latest consumer-inspired product - Flip - has held true to this message, with comments from various conference-goers and consumers praising the power, technology, attainability and discreet size of the device.
"We've been extremely pleased with the response Flip has generated among the industry and consumers," said Kathy Landon, vice president of branding and professional services at Sonic. "In the few short months that Flip has been on the market, it has drawn the attention of consumers because it takes into account the needs of the modern wearer. In the words of hearing instrument wearers, it's not all about 'the new smallness or ultrasmallness.' It's about maintaining a level of discretion while exercising your right to engage naturally."
The Flip form factor differs from other solutions in the miniRIC category in that the design incorporates an extra large volume control to compensate for the patient dexterity challenges and to accommodate easily accessible on-ear adjustments. In addition, the unique flip open casing houses a large size 13 battery which offers approximately 238 hours of battery life as compared to similar miniRIC models that only fit a size 312 battery allowing for closer to 130 hours of battery life.
"The thought that went into Flip reflects our whole company vision," said Joseph A. Lugara, president and chief operating officer of Sonic, "At AudiologyNOW!, we focused on demonstrating Flip as a product engineered to be a modern but price accessible solution for both the patient and the professional. As a brand, we will continue to develop exceptional offerings in the value category like the Flip instrument—where end users and practitioners alike can expect quality, dependability, ease and style.
ABOUT SONIC:
Sonic is a U.S.-based manufacturer of hearing care solutions, who envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better. For more information, visit https://sonici.com/ or the Sonic web channel on AudiologyOnline.
