Sonic Innovations Partners With One-Trak Business Development

Salt Lake City—Sonic Innovations, Inc. is partnering with One-Trak Development Group to offer business development services to its customers. The development program focuses on the application of performance-improvement methodologies for hearing practices to create superior patient satisfaction levels, minimize lost opportunity cost and promote sustainable profitability.

"Sonic Innovations has a strong reputation with our hearing professional customers as a partner who provides premium products with premium customer service," said Sonic Innovations President and COO Joe Lugara. "We value our customers, and want them to succeed in all aspects of their practice. Providing this type of business development program is another value added service to help our customers succeed in today's competitive marketplace. "

One-Trak Development Group helps hearing practice owners recognize problems that impact profitability. They look at all areas that have a direct impact on the overall performance of the practice and revise mission critical behaviors that drive results. One-Trak's business model focuses primarily on key performance indicators relevant to the hearing aid industry to measure productivity and the practice's bottom line.

Greg Sanchez and Gene Castiglioni are the One-Trak business development experts working exclusively with Sonic Innovations. Sanchez has worked in all aspects of the hearing aid industry focusing on business development, management, marketing and private practice development. Castiglioni has spent 13 years working with Fortune 100 organizations and focused his efforts in the management and leadership development for small business owners. For more information about how your practice can qualify to take advantage of One-Trak business development services offered exclusively through Sonic Innovations, call 1-855-ONE-TRAK.

ABOUT SONIC INNOVATIONS:

Sonic Innovations (www.sonici.com) is a US-based manufacturer of hearing care solutions that provide exceptional patient benefit, unparalleled service, and superior quality. In conjunction with its distributor partners, Sonic Innovations has provided more than 1 million hearing instruments to patients in more than 25 countries. Sonic products are renowned for their superior sound processing, noise reduction, directional capabilities, and award-winning design. Since November 2010, Sonic Innovations is a wholly owned subsidiary of William Demant Holding (www.demant.com). Visit the Sonic Innovations web channel on AudiologyOnline.