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Sonic Radiant - January 2021

Sonic Innovations Natura Digital Hearing Aid Wins Medical Design Excellence Award

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Medical Design Excellence Award recognizes product innovation, design, and engineering excellence

Medical Design and Manufacturing East, NEW YORK-- Sonic Innovations, Inc. (Nasdaq: SNCI), the newest leader in highly customized digital hearing solutions, announced that it won a gold award in the Medical Design Excellence Awards 2000 competition for its NATURA™ digital hearing aid. SONIC innovations received this award for ''Rehabilitation and Assistive Technology Products'' at a ceremony held during the Medical Design and Manufacturing Conference and Exposition in New York. The MDEA competition recognizes product innovation, design and engineering excellence, end-user benefit, and cost-effectiveness in the manufacturing and health care industries.

NATURA is a digital hearing aid that provides wearers more natural, lifelike communication. Capitalizing on a new understanding of human hearing, SONIC innovations developed proprietary digital signal processing (DSP) technologies and embedded them in the smallest, single-chip DSP platform ever installed in a hearing aid. NATURA hearing aids can be individually configured to the unique needs of the wearer so that specific sounds are amplified appropriately in the right contrast to other sounds, resulting in improved speech recognition and more natural sound.

''SONIC innovations is honored to be recognized for its work in the digital hearing aid market'' said Andrew Raguskus, president and CEO of SONIC innovations. ''Winning the MDEA award for NATURA is a testimony to the remarkable progress our team has made in creating a device that helps deliver a more lifelike hearing experience.''

Using state-of-the-art microchip design capabilities, SONIC innovations' proprietary DSP technologies have been utilized to manufacture a single chip that is the smallest, most sophisticated DSP chip available in a hearing aid today. No other hearing aid company has introduced a single-chip DSP solution. This unique DSP chip is an advanced, energy-efficient integrated circuit that powers remarkable frequency-specific, level-dependent, multi-channel features. The result is a family of hearing aids that delivers a more natural, lifelike listening and communication experience by addressing the specific auditory needs of each hearing impaired individual.

About the Medical Design Excellence Awards

The Medical Design Excellence Awards program is organized by CANON COMMUNICATIONS LLC, the leading publisher, professional conference organizer, and trade show producer for the $153 billion international medical equipment industry, and sponsored by Medical Device and Diagnostic Industry magazine. Corporate sponsorship for the MDEA 2000 competition is provided by DuPont Tyvek, Eastman Chemical Products and Medsource Technologies.

About SONIC innovations

Based in Salt Lake City, Sonic Innovations, Inc. designs, manufactures and markets advanced digital hearing aids designed to provide the highest levels of satisfaction for hearing impaired consumers. Capitalizing on a new understanding of human hearing, the company developed patented digital signal processing (DSP) technologies and embedded them in the smallest, single-chip DSP platform ever installed in a hearing aid. This technology helps set a new standard for consumer satisfaction and delivers more natural sound than competing hearing aids. SONIC innovations' products are based on algorithms and technology developed by Dr. Douglas Chabries, Dean of the College of Engineering and Technology at Brigham Young University; Dr. Thomas Stockham, widely regarded as the father of digital recording; and Dr. Carver Mead, professor of computer science at the California Institute of Technology.

For more information, visit www.sonici.com or contact SONIC innovations at info@sonici.com or at (888) 678-HEAR.

For more information on Sonic Innovations click here.

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