Adesso™ will benefit both new generation hearing impaired consumers and hearing care professionals
SALT LAKE CITY--(BW HealthWire)-- Sonic Innovations Inc. (Nasdaq: SNCI - news), developer, manufacturer and marketer of advanced digital hearing aids, Thursday announced the launch of Adesso -- the most advanced digital instant-fit hearing aid yet to enter the market.
Adesso is the first digital hearing aid to offer the flexibility of an instant-fit solution and a custom fit solution all within one core technology. Adesso provides the consumer an instant-fit solution while maintaining the integrity of esthetics, making the hearing aid practically unnoticeable when worn.
Andy Raguskus, president and chief executive officer of Sonic Innovations Inc., stated, ''We wanted to develop a new product category that would be very appealing to consumers and help hearing care professionals attract first time hearing aid wearers. Adesso is designed to do just that.
''It offers the appropriate fitting flexibility to the hearing care professional and advanced speech-enhancing sound processing technology to consumers at a very reasonable price.''
The company drew on its experience as a manufacturer of some of the smallest completely-in-the-canal (CIC) hearing devices in the world. The result is a convenient and economical alternative to traditional custom molded plastic hearing aids -- especially for those with a mild to moderate hearing loss who want outstanding digital sound processing.
Sonic Innovations designs, develops, manufactures and markets advanced digital hearing aids designed to provide the highest levels of satisfaction for hearing impaired consumers.
Capitalizing on our advanced understanding of human hearing, the company has developed patented digital signal processing (DSP) technologies and embedded them in the smallest single-chip DSP platform ever installed in a hearing aid.
The company believes its hearing aids set a new standard for consumer satisfaction because they are smaller, more comfortable, more reliable and deliver more natural sound than competing hearing aids.
This press release contains ''forward-looking statements'' as defined under securities laws, including statements concerning our expectations for the adesso product and its acceptance by hearing impaired consumers and hearing care professionals.
Actual results may differ materially and adversely from those described in this press release depending on a number of factors, including problems with adesso manufacturing, distribution or market acceptance; the competitive performance of adesso; component availability and pricing; and other business factors beyond our control.
For additional information regarding the risks inherent in our business, please see our Report on Form 10-Q for the quarter ended Sept. 30, 2001 and Report on Form 10-K for the year ended Dec. 31, 2000 as filed with the Securities and Exchange Commission.
We undertake no obligation to revise the forward-looking statements contained herein to reflect events or circumstances after the date hereof as a result of new information, future events or otherwise. For more information please visit our Web site at www.sonici.com.
Contact:
Sonic Innovations Inc., Salt Lake City
Stephen L. Wilson, 801/365-2804
Andrew G. Raguskus, 801/365-2800
For more information on Sonic Innovations click here.
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