Sonic Innovations, Inc. Announces New Vice President of Marketing and e-Business

Salt Lake City, Utah, September 6, 2000/PRNewswire/ - Sonic Innovations, Inc. (Nasdaq: SNCI) manufacturer of NATURA™ and CONFORMA™ advanced digital hearing aids, announced today that it has hired Robert P. Wolf as its new Vice President of Marketing and e-Business. Mr. Wolf was previously President and Chief Executive Officer of Audiology Online, Inc. and prior to that was Vice President Sales and Marketing at Siemens Hearing Instruments, USA, a division of Siemens GmbH. He has a master of clinical science degree in audiology and bachelor of science degree in microbiology and immunology.

Andy Raguskus, President and CEO, said, ''We are very excited to have Rob Wolf as our new Vice President of Marketing and e-Business. Rob brings 12 years of direct experience in the hearing aid business and was a principal force in driving Siemens success in the worldwide hearing aid market over the past several years. He has significant experience in the global hearing aid market and a comprehensive understanding of the challenges and opportunities facing the hearing aid industry and the hearing health care professional. We expect him to immediately drive our worldwide marketing efforts and e-commerce strategy.''

Sonic Innovations designs, manufactures and markets advanced digital hearing aids and hearing aid components designed to provide the highest levels of satisfaction for hearing impaired consumers. Capitalizing on a new understanding of human hearing, the company has developed patented digital signal processing, or DSP, technologies and embedded them in the smallest single-chip DSP platform ever installed in a hearing aid. The company believes its NATURA and CONFORMA hearing aids set a new standard for consumer satisfaction because they are smaller, more comfortable and more reliable and deliver more natural sound than competing hearing aids. Our Internet address is www.sonici.com.

Contact:
Stephen L. Wilson
Vice President and CFO
801-365-2804

Andrew G. Raguskus
President and CEO
801-365-2800

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