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Sonic Radiant - January 2021

Sonic Innovations Hearing Aid Products Proven Effective in New Clinical Study

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Patented Personalized Noise Reduction™ Technology Enhances Speech Understanding in the Presence of Noise

Salt Lake City, Utah, September 16, 2002 -- Sonic Innovations, Inc. (Nasdaq: SNCI), a leading producer of advanced digital hearing aids, announced today that two of its products have been proven to help hearing aid wearers understand speech better in noisy environments, according to an independent clinical study conducted by the prestigious Cleveland Clinic Foundation. The products involved in this study included the Company's premium NATURA® 2 SE line with Personalized Noise Reduction and its mid-priced ALTAIR ® line of hearing aids.

"Understanding speech in noisy situations is the number one concern of people with hearing loss," noted Sonic Innovations President and Chief Executive Officer Andy Raguskus. "We are proud to have introduced the first digital noise reduction algorithm that, combined with our patented digital signal processing, is clinically proven to improve speech intelligibility in noise. We offer the benefits of our technology in a range of hearing aid models."

In this study, both NATURA 2 SE and ALTAIR products provided a significant benefit in noisy situations, compared with hearing aids that did not contain Sonic Innovations' proprietary technology. Under the same clinical conditions, the benefit of NATURA 2 SE with Personalized Noise Reduction exceeded that provided by ALTAIR.

The heart of all Sonic Innovations products is a proprietary sound processing algorithm developed by the Company. The full NATURA 2 SE and ALTAIR product lines include completely-in-the-canal (CIC), mini-canal (MC), in-the-canal (ITC), in-the-ear (ITE), and behind-the-ear (BTE) styles. Not every user will benefit equally from hearing aids, and individual benefit may vary depending upon a variety of factors and conditions.

Capitalizing on an advanced understanding of human hearing, Sonic Innovations designs, manufactures and markets superior digital signal processing hearing aids designed to provide the highest levels of satisfaction for hearing impaired consumers.

For more information about NATURA 2 SE or ALTAIR, consumers may call (888)880-0327 and professionals may call (888)423-7834. For more information on our products or to locate a hearing care professional close to you, please visit the company's web site at www.sonici.com.

For more information on Sonic Innovations click here.

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