Salt Lake City, Utah, April 19, 2007 -- Sonic Innovations, Inc. (NASDAQ: SNCI), a leading producer of advanced digital hearing aids, today announced Velocity™, its new premium digital hearing aid product family at the American Academy of Audiology National Convention and Exposition. Velocity combines a sophisticated set of breakthrough algorithms to provide the hearing impaired consumer with outstanding hands-free operation in a variety of listening environments.
The automatic and adaptive systems offered in Velocity give hearing impaired consumers the ability to use their hearing aids "hands-free." Using environmental sound cues, Velocity is able to automatically adjust the hearing aid settings to best meet the challenges of a particular listening situation, without requiring the wearer to press a button.
Velocity is the result of continued research with hearing care professionals and hearing impaired consumers, and delivers on Sonic Innovations' commitment to develop and introduce the latest hearing aid technologies. Velocity features patented digital signal processing and advanced noise reduction, patent-pending adaptive directional technology, automatic directionality, adaptive feedback cancellation and several advanced user options, including patient-friendly voice alerts and automatic telephone listening settings that are activated when a conventional telephone is held to the ear. These advanced technologies seamlessly combine to provide a robust listening experience for hearing aid wearers.
"The hearing aid industry is moving toward products that focus on ease-of-use for the hearing impaired consumer," said Sam Westover, President and CEO of Sonic Innovations. "With Velocity, hearing care professionals can offer their patients a product with superior hands-free operation unrivaled by competitors."
Velocity will soon be available for order.
Sonic Innovations is a leading producer of advanced digital hearing aids. With products and services designed to provide the highest levels of satisfaction for hearing impaired individuals and hearing care professionals, Sonic Innovations believes it sets a new standard in hearing healthcare. For more information, please visit our website at www.sonici.com or the Sonic Innovations Web Channel on Audiology Online at www.audiologyonline.com/channels/sonic_innovations.asp.
This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: the market acceptance of our products; the availability of Velocity; the performance of Velocity; we face aggressive competition in our business; acquisitions could be difficult to integrate, disrupt our business and harm our operating results; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, particularly in Germany and Australia, which expose us to a variety of risks that could result in lower sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2006, as filed with the Securities and Exchange Commission.
Velocity™ is a trademark of Sonic Innovations, Inc. in the United States and other countries.
Taken from www.sonici.com/corporate/press-releases.php?id=84
