Salt Lake City, April 19, 2007 -- Today at the American Academy of Audiology National Convention and Exposition, Sonic Innovations, Inc. (Nasdaq: SNCI) announced ion™ 200, the latest addition to its growing family of open behind-the-ear (BTE) products.
ion 200 is the result of extensive research with hearing care professionals and hearing impaired consumers and delivers on Sonic Innovations' commitment to develop and release the latest hearing aid technologies in a cosmetically appealing solution. With ion 200, the company extends its popular ion family to include patent-pending adaptive directional technology, adaptive feedback cancellation, advanced digital noise reduction and an updated form factor. The new ion 200 technologies combine to automatically adjust the hearing aid as the consumer's listening environment changes. ion 200 also offers a new case style featuring numerous moisture protection features designed to make ion 200 ideal for consumers with active lifestyles.
Open-ear hearing aids primarily target the first time hearing aid wearer who currently represent 40% of the purchasers of hearing aids in the United States. With superior cosmetics, a comfortable fit and digital technologies that provide unrivaled clarity, ion 200 is a unique product offering that Sonic Innovations believes is unmatched in the market place.
"The open BTE segment of the hearing aid market continues to rapidly expand," said Sam Westover, President and CEO of Sonic Innovations. "Our original ion product has been very successful in this segment of the market, and we are excited to provide hearing care professionals with another superior product in ion 200."
ion 200 will soon be available for order.
Sonic Innovations is a leading producer of advanced digital hearing aids. With products and services designed to provide the highest levels of satisfaction for hearing impaired individuals and hearing care professionals, Sonic Innovations believes it sets a new standard in hearing healthcare. For more information, please visit our website at www.sonici.com or the Sonic Innovations Web Channel on Audiology Online at www.audiologyonline.com/channels/sonic_innovations.asp.
This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: the market acceptance of our products; the availability of ion 200; the performance of ion 200; we face aggressive competition in our business; acquisitions could be difficult to integrate, disrupt our business and harm our operating results; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, particularly in Germany and Australia, which expose us to a variety of risks that could result in lower sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2006, as filed with the Securities and Exchange Commission.
ion™ is a trademark of Sonic Innovations, Inc. in the United States and other countries.
Taken from www.sonici.com/corporate/press-releases.php?id=84
