Proving that a hearing aid no longer needs to look traditional, Signia has been recognized as a finalist alongside some of the best-known consumer brands in Digiday’s Best Product Launch Campaign category for Signia Active X
Piscataway, NJ – December 17, 2021 – Hearing aid innovator Signia today announced that it has been named a finalist in the 2021 Digiday Awards in the Best Product Launch Campaign category for Signia Active X – a breakthrough earbud-style hearing aid that dissolves stigma and enhances human performance by providing best-in-class hearing support in a discreet and modern style.
The Digiday Awards is an annual recognition of the companies and campaigns modernizing media and marketing. Receiving hundreds of submissions this year, the Best Product Launch Campaign category awards the campaigns that have most successfully launched a new product, brand, or service. As a finalist, Signia was recognized among some of the most well-known consumer brands in the beverage, personal hygiene, and beauty industries, highlighting Signia’s efforts to create hearing aids with wide consumer appeal.
“We’re honored to be named a finalist by one of the most prestigious media and marketing organizations for the launch of Signia Active X,” said Mike O’Neil, President of Signia U.S. “Over 466 million people suffer from hearing loss globally, yet only 17% of those that could benefit from a hearing aid actually use one – largely due to stigma. We’ve designed Signia Active X to appeal to this unaided market, shattering the stigma and ultimately driving widespread hearing aid adoption. As an organization, we have an obligation to shed light on both this global problem and our breakthrough new solution – and we’re proud that we’ve done so with our Digiday-recognized launch campaign.”[1],[2]
Introduced in March 2021, Signia Active X is an entirely new category of hearing aids that enhance human performance by providing top-quality hearing technology in a consumer earbud style. These industry-changing hearing aids feature breakthrough signal processing technology for optimized hearing in any environment, while its earbud design ensures enhanced hearing without the stigma.
Signia Active X hearing aids
Signia Active’s hearing technology is laser-focused and tailored to the wearer’s unique needs, making hearing in any situation precise and personalized. Whether filtering out distracting background noise or focusing in on a conversation, Signia Active wearers can gain the optimized hearing they need to perform exceptionally no matter where they are.
The launch of Signia Active X spoke to millions of people around the globe, even those in their 30s and 40s, who are experiencing mild to moderate hearing loss – but aren’t getting the professional help they need due to the stigma associated with hearing aids.
The campaign successfully communicated to consumers and the larger medical community that while hearing aids were once bulky and unattractive, Signia is now making devices that pack the latest technology into a consumer earbud style. Signia Active X not only corrects a hearing loss – it optimizes listening in all scenarios.
“Developing a groundbreaking product like Signia Active X requires an equally innovative product launch campaign – one comprised of effective public relations, social media marketing, video production, hearing community outreach, and more,” concluded O’Neil. “We achieved that with Active’s launch, and we’re honored to be recognized by Digiday alongside some of the biggest and boldest consumer brands in the world.”
About Signia
Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought world-first hearing solutions to the market and is a pioneer in rechargeable hearing technology.
In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers to not just correct hearing loss but to gain an edge – to Be Brilliant.
[1] World Health Organization. (n.d.). Deafness. World Health Organization. Retrieved November 30, 2021, from https://www.who.int/news-room/facts-in-pictures/detail/deafness.
[2] World Health Organization. (n.d.). Deafness and hearing loss. World Health Organization. Retrieved November 30, 2021, from https://www.who.int/health-topics/hearing-loss#tab=tab_2.
