- primax™ significantly improves ease of listening throughout the day
- SpeechMaster enhances speech in any speech situation
- primax technology available in all hearing aid styles and performance levels
Signia, the new hearing aid brand from Sivantos, is introducing primax, the company’s most advanced hearing aid platform to date. Signia primax is the world’s first technology clinically proven by independent studies to reduce listening effort throughout the day while providing better than normal hearing in challenging listening environments like busy restaurants and cocktail settings.* Signia primax builds on the successful binax platform by providing a true binaural experience that redefines ease of listening.
New primax technology includes the following unique features:
- SpeechMaster – enhancing speech in every situation.
More than a single feature or innovation, SpeechMaster is a collection of algorithms that work in concert to achieve less listening effort. SpeechMaster analyzes the acoustic environment and employs the first technology that is clinically proven to isolate the target speaker from unwanted surrounding noise and other speech. SpeechMaster acts as a conductor orchestrating digital noise reduction, directionality, and amplification to reduce listening effort. This is achieved by reducing noise and highlighting the dominant speaker’s voice in speech environments throughout the day.
- HD Music – maximizing enjoyment for music lovers and musicians.
HD Music takes full advantage of the high-frequency-enhancing 12 kHz extended bandwidth found in the universal program. Specially created to deliver outstanding music fidelity, HD Music features three dedicated music programs that are uniquely designed to enrich the sound quality of music and to maximize the enjoyment of music, whether the wearer is listening to recorded music, attending a live concert, or even performing music.
- EchoShield – softens echoes for reduced listening effort.
Available in the reverberant room program, EchoShield analyzes both direct and reflected sounds, and ensures softer reflections are not over-amplified. With EchoShield, the effects of reverberation in atriums, hallways, lecture halls, and places of worship are lessened, thus improving ease of listening.
- TwinPhone – improving phone conversations everywhere.
Sixty percent of mobile phone users hold their phones to their ear, even when there is a hands-free option.** TwinPhone is the optimal solution for these wearers and is compatible with all phones, whether Bluetooth®-enabled or not. When a magnetic signal is detected, the TwinPhone feature automatically transfers the acoustic phone signal to the contralateral aid via the wireless link, which helps reduce listening effort on the phone.
- CROS/BiCROS – ideal for wearers with single-sided deafness.
All primax CROS and BiCROS solutions are based on e2e wireless™ 3.0, which has set an industry benchmark for low energy consumption. A CROS Pure® transmitter is worn behind the unaidable ear and the audio signal is wirelessly transferred to the primax hearing aid on the other side, thus allowing the wearer to hear sounds from both sides.
“The Signia brand stands for forward-thinking innovation and customer-centered solutions, and primax delivers on all fronts,” said Scott Davis, CEO, Sivantos, Inc. “We know that increased listening effort can lead to listening fatigue. With Signia primax, our customers have access to technology that’s clinically proven to reduce listening fatigue, thus delivering an effortless listening experience for their patients.”
Signia primax technology is available only in hearing aids co-branded Signia and Siemens and will be offered in Pure®, Ace™, Motion™ and Insio™ custom hearing aids in 7px, 5px, and 3px performance levels. Aspire members can order now by visiting https://mySigniaUSA.com/ or by contacting their sales representative.
To learn more about Signia primax, visit www.signiaUSA.com.
*An independent clinical study in the US has shown that primax provided a significant improvement in ease of listening in demanding listening environments. A methodology using objective brain behavior measures with electroencephalographic data, showed a significant reduction in listening effort for mild to moderate hearing impaired subjects using primax hearing instruments, when applying advanced features SpeechMaster and EchoShield. **Two clinical studies have shown that binax provides better than normal hearing in certain demanding environments (University of Northern Colorado, 2014; Oldenburg Horzentrum, 2013). Speech Reception Thresholds (SRT) in cocktail-party situations improved up to 2.9 dB for wearers with mild to moderate hearing loss using Carat binax or Pure binax hearing aids with narrow directionality, compared to people with normal hearing.
** US Department of Transportation NHTSA, “The impact of hand-held and hands-free cell phone use on driving performance and safety-critical event risk.” April 2013
The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Sivantos is under license. Other trademarks and trade names are those of their respective owners.
About the Sivantos Group
The business operations of the former Siemens AG hearing aid division have been incorporated into the Sivantos Group since early 2015. Sivantos can look back proudly on more than 130 years of German engineering and countless global innovations. Today Sivantos is one of the leading hearing aid manufacturers worldwide. Thus the former Siemens hearing aid division, with more than 5,000 employees, achieved revenues of 835 million euros in the fiscal year 2014/15 and a reported EBITA (with normalization) of 206 million euros. Sivantos' global distribution supplies hearing aid specialists and sales partners in more than 120 countries. Particularly high value is placed on product development. To this end, Sivantos aims to develop into the world's leading company in the coming years with its brands Signia, Siemens, Audio Service, Rexton, A&M, HearUSA and audibene. The owners of Sivantos are the anchor investors EQT along with the Strüngmann family as a co-investor. Sivantos GmbH is a brand license holder of Siemens AG.
More information can be found at www.sivantos.com
