Signia Announces Active Pro IX, Prescription-Grade Earbuds that Help Hearing Aid Wearers Reconnect with the Conversation

Powered by Signia’s Integrated Xperience (IX) technology, Signia Active Pro IX combines the advanced capabilities of full prescription hearing aids with the modern design of consumer earbuds.

Lynge, Denmark – September 2nd, 2024 – Committed to helping hearing care professionals (HCPs) empower people with its breakthrough Integrated Xperience (IX) hearing aid platform, hearing aid innovator Signia has announced Signia Active Pro IX, a cutting-edge category of consumer earbuds that double as prescription-grade hearing aids and bring the power of conversation to even more wearers.

“Signia Active Pro IX offers our HCP partners a modern, low-profile solution for people who need to boost their hearing but might not otherwise accept hearing aids right now,” said Jens Møller, Global Head of Signia Brand. “In addition to a contemporary earbud design, Signia Active Pro IX delivers the full power of Integrated Xperience technology, empowering wearers to reconnect with conversations and engage fully regardless of their environment.”

Integrated Xperience is the world’s only hearing aid platform with RealTime Conversation Enhancement Technology, powered by split processing to independently enhance multiple conversation partners while separately reducing background sounds to keep them immersive but not distracting. RealTime Conversation Enhancement technology introduces a multi-stream architecture capable of pinpointing multiple moving conversation partners in real-time. It can process up to four focus streams using Signia’s RealTime Conversation Enhancement solution, which analyzes, augments, and adapts to the dynamic flow of multi-party conversation environments.

Studies of group conversation show Signia’s Integrated Xperience platform can significantly improve speech understanding. In one case, 95% of participants experienced greater hearing clarity with Signia Integrated Xperience than without.¹ In another study, Signia Integrated Experience was shown to provide an incredible +12dB (SNR) in a simulated noisy group conversation scenario.² In a recently published peer-reviewed study, an astounding 80% of participants preferred RealTime Conversation Enhancement on in real-world noisy group conversations.³

Signia Active Pro IX: Expanding the Hearing Aid Market

By reimagining hearing aids as consumer-style earbuds, Signia Active Pro IX is poised to expand the hearing aid market by appealing to a large segment of people with hearing loss that may otherwise avoid wearing hearing aids.

This includes people who know they need hearing assistance but resist existing form factors, as well as wearers who want to perform at their best when exercising, working, socializing, and otherwise engaging with the world around them.

“People with hearing loss often struggle to engage in group conversations, compelling many to withdraw from social situations and put their overall well-being at risk,” Møller continued. “Even so, many of the same people missing out on conversations are unwilling to wear hearing aids due to stigma. But they do wear earbuds as part of their everyday, digital lives, making Signia Active Pro IX a modern, appealing solution that integrates seamlessly into peoples’ lives.”

Available in multiple color options, Signia Active Pro IX includes a rechargeable battery for all-day power and wearers can charge on the go with the convenient charging case.

Like consumer earbuds, they support Bluetooth connectivity for streaming audio and communicating via smartphone hands-free. Plus, with CallControl functionality, wearers can tap their Signia Active Pro IX earbuds to accept or decline calls. In addition, they are IP68-rated to resist dust, water, and sweat — critical for active wearers.

“By challenging the status quo of traditional hearing aids, Signia is expanding access to hearing technology with a design that appeals to even the staunchest hearing aid rejector. With Signia Active Pro IX, we’re providing our HCP partners with an unprecedented solution to help people reconnect with conversations around them on their own terms,” Møller said.

Expanding Access to Signia Hearing Technology

In addition to Active Pro IX, Signia is also launching its Active IX earbuds, which feature the same modern earbud design to appeal to hearing aid rejectors at an affordable price point. Active IX includes Signia’s Augmented Focus technology, automatic directionality, and streaming audio connectivity, among other advanced features. By making the Active Pro IX and Active IX form factor available at different technology levels, Signia is reinforcing its commitment to making innovative hearing technology more accessible.

The company is also announcing the launch of Signia IX Essentials line of hearing aids in the US market. Signia IX Essentials expands the Integrated Xperience portfolio with extended performance levels 2IX and 1IX across select Signia Pure Charge&Go IX, Styletto IX, Silk Charge&Go IX, and Insio IX hearing aids. With Integrated Xperience technology available in all performance levels, more people can benefit from the Integrated Xperience platform and enjoy the power of conversation.

“With a broad and deep product portfolio, supporting all levels of hearing loss with multiple price points and wearer-centric designs, we’re helping HCPs drive acceptance and destigmatize hearing aids,” Møller concluded. “Today’s announcements address a broad market of possible wearers, making it easier for HCPs to get the right device to the right wearers, bringing the benefits of better hearing to all.”

Signia Active Pro IX and Signia Active will become available in the US market in December 2024.

To learn more about Signia Active Pro IX hearing aids, click here. To sign up for product availability updates, click here.

About Signia

Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought innovative, industry-leading solutions to the market and is a pioneer in rechargeable hearing technology.

In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers not just to correct hearing loss but to gain an edge — to Be Brilliant.