PISCATAWAY, New Jersey - Siemens Hearing Solutions has created a mini Web site on www.WebMD.com. The sponsored mini site is a consumer-focused educational hearing health care information area intended to help grow the hearing health care market. David Sawyer, Vice President of Marketing for Siemens explains, "Besides providing consumers with general information on hearing loss and hearing solutions, we're bringing consumers directly to the doors of Hearing Health Care Professionals."
The Siemens sponsored mini Web site connects Hearing Health Care Professionals with consumers in several ways. Each page features a navigation bar giving consumers the ability to find Hearing Health Care Professionals in their area. Consumers can click on "Locate a Hearing Health Care Professional" and go directly to Hearing411.com, a non-branded Web site with more detailed information about hearing and hearing loss for consumers and their families. At Hearing411.com, they type in their ZIP code and are quickly connected to their local Hearing Health Care Professionals. Plus, the "Living with Hearing Loss" clinic on WebMD (another Siemens-sponsored information area) provides a link to the newly-designed www.siemens-hearing.com. The Siemens Web site also educates consumers on hearing loss and assists them with locating local Hearing Health Care Professionals.
Sawyer further explains, "The Siemens mini Web site builds on the positive momentum already created by our Siemens Business Partners (SBP) program, Click He@r web hosting, and other national lead generation programs. All were designed to help support independent Hearing Health Care Professionals by generating more qualified leads."
The mini Web site offers a rebate up to $100 off SIGNIA™ Select fully digital hearing instruments, which further motivates potential patients to visit a Hearing Health Care Professional. Consumers can submit the request form online or call (888) 240 - 3307. And those who indicate an interest in a consultation with a Hearing Health Care Professional will have their names forwarded to a Hearing Professional in their area.
The mini Web site is separated into sections so consumers can easily navigate to find the information they need. Each section is geared toward consumers looking for information at different stages of interest. The sections are:
About Siemens Hearing Solutions:
Headquartered in Piscataway, New Jersey, Siemens Hearing Solutions (Siemens Hearing Instruments, Inc.), designs, engineers and manufactures digital, digitally programmable and conventional hearing aids available in custom and Behind-the-Ear models, as well as a wide array of assistive listening devices, such as amplified phones, which help improve the quality of life of the hearing impaired. Visit www.siemens-hearing.com for more information.
The company operates as a subsidiary of Siemens Medical Solutions (Med) of Siemens AG (NYSE: SI) with headquarters in Iselin, NJ, and Erlangen, Germany, which is one of the largest suppliers of medical technologies in the world, offering customized solutions to the healthcare market. The company is renowned for its development of innovative products, ranging from imaging systems for diagnosis to therapy equipment for treatment, to electromedicine products and hearing instruments to information technologies that optimize workflow and increase efficiency in hospitals, clinics and doctors' offices. The company also offers a variety of consulting, financing and data management solutions and is currently the largest Application Service Provider in the world. Employing approximately 30.000 people worldwide, in fiscal 2001 (September, 30), Med reported preliminary sales of 7.2 billion EUR and EBIT (earnings before interest and taxes) of 808 million EUR. More information can be obtained through the company´s Web site www.siemensmedical.com.
Click here to visit the Siemens Hearing Instruments website.
