Siemens Hearing Instruments Extends XCEL Technology to Motion Custom Hearing Aids

Latest hearing aid technology now available in Siemens' most popular line of in-the-ear (ITE) hearing devices.

Piscataway, NJ, August 27, 2012 - Siemens Hearing Instruments, Inc. today announced its Motion® lineup of custom hearing instruments will feature XCEL, the new generation of clinically proven BestSound™ Technology. With XCEL, hearing care professionals can now offer Siemens' latest technology in its best-selling family of custom hearing aids — giving wearers the most choices in discretion, comfort and wireless connectivity. Featuring an improved manufacturing process, smaller components and more flexible designs, Motion offers the industry's most comprehensive lineup of in-the-ear (ITE) hearing aids. The expansion of XCEL technology into Motion custom hearing aids further supports Agenda 2013, which is a two-year global initiative launched by the Siemens Healthcare Sector in November 2011, with the goal of increasing the company's competitiveness and innovative capacity.

"The response to XCEL has been phenomenal, and our customers are asking for more," said Scott Davis, CEO, Siemens Hearing Instruments, Inc. "By extending XCEL technology to our Motion in-the-ear line, we're making that perfect balance of natural sound quality and hearing comfort available to even more hearing aid wearers."

Motion XCEL custom hearing aids feature a new nanocoated surface and are available in a full range of performance levels (701, 501, 301 and 101), in all shell sizes, and in five skin tone colors. VoiceLink™, a new voice transmitter accessory that connects to a companion microphone and delivers sound wirelessly via Siemens' award-winning miniTek®, is also compatible with all Motion XCEL custom hearing aids including Motion CIC (completely-in-the-canal).

The Motion product family has always focused on comfort and ease-of-use," said Davis. "Combine that with industry-leading XCEL technology and you have a custom hearing aid that delivers unrivaled listening comfort, speech clarity and individualized hearing from the very first fit."

Motion XCEL custom instruments join five otherSiemens hearing aid models featuring XCEL technology: the discreet Pure® XCEL and Pure® XCEL Carat, the behind-the-ear (BTE) Motion® XCEL models SX and P, and the new Eclipse™ XCEL — a revolutionary deep-fit CIC hearing aid that is nearly invisible, extremely comfortable and entails a simple, deep-fit impression procedure.

Launched by Siemens Healthcare Sector in November 2011, Agenda 2013 is a two-year global initiative to further strengthen the Healthcare Sector's innovative power and competitiveness. Specific measures will be implemented in four fields of action: Innovation, Competitiveness, Regional Footprint, and People Development.

The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source - from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 51,000 employees worldwide and operates around the world. In fiscal year 2011 (to September 30), the Sector posted revenue of 12.5 billion euros and profit of around 1.3 billion euros. For further information please visit www.siemens.com/healthcare or the Siemens Web Channel on AudiologyOnline.