PISCATAWAY, N.J., April 29, 2004 - On February 24, 2004, Siemens Hearing Instruments teamed with the American Heart Association for their first Go Red for Women Campaign. Go Red For Women is the American Heart Association's national call for women to take charge of their health and live stronger, healthier lives.
During the month of February, the American Heart Association launched its national Go Red for Women campaign to raise awareness of heart disease as the number one killer of women. Earlier this year, President Bush declared Friday, February 6 "National Wear Red Day for Women," and asked people across the country to wear red to demonstrate their commitment to fighting this killer. Wear Red Day is a component of Go Red For Women, the American Heart Association's national campaign to raise awareness of heart disease in women and encourage women to take charge of their health.
On Wear Red Day Siemens employees donated $5 to the American Heart Association so they could wear red and jeans on a designated day. Money raised will benefit research and education to help reduce the incidence of heart disease in women.
"At Siemens Hearing Instruments, more than 760 employees participated in the campaign because for many of them, heart disease is personal," said William Lankenau, president and CEO of Siemens Hearing Instruments. "Wear Red Day is an opportunity for everyone to remember their friends and family members who have suffered from the disease. It's also a time to think about their own hearts and take charge of their own health."
Colletta Barrett, RN, MHA, FAHA, Chairman of the Board, American Heart Association said, "Siemens Hearing Instruments and companies across the nation are really putting their passion into action by participating in the Wear Red Day campaign. Their generosity is helping to heighten awareness and bring forth positive change to defeat this major health threat."
For information on conducting a Wear Red Day campaign, contact your nearest American Heart Association office or call 1-888-MY-HEART.
About Siemens
Siemens Hearing Instruments, part of Siemens Medical Solutions, is one of the leading manufacturers of hearing aids in the United States. Headquartered in Piscataway, New Jersey, the Company offers a range of innovative products, solutions and services to Hearing Care Professionals across the United States. Among its innovative products, the Company designs and manufactures a variety of digital hearing aids in all styles to improve the quality of life for individuals with hearing loss. Visit www.usa.siemens.com/hearing for more information.
Siemens Medical Solutions of Siemens AG (NYSE: SI) with headquarters in Malvern, Pennsylvania and Erlangen, Germany, is one of the largest suppliers to the healthcare industry in the world. The Company is known for bringing together innovative medical technologies, healthcare information systems, management consulting, and support services, to help customers achieve tangible, sustainable, clinical and financial outcomes. Employing approximately 31,000 people worldwide and operating in more than 120 countries, Siemens Medical Solutions reported sales of 7.4 billion EUR, orders of 7.8 billion EUR and group profit of 1.1 billion EUR for fiscal 2003. More information can be found at www.usa.siemens.com/medical-pressroom.
