This year’s annual Aspire business development workshop took place in Nashville, Tennessee on January 21-23. The long and illustrious guest speaker list this year included industry thought leaders Dr. Gus Mueller, Dr. Todd Ricketts, Dr. Brian Taylor, Dr. Robert Fifer, Dr. Pawel Jastreboff, Dr. Devin McCaslin, Carole Rogin, and Bob Tysoe. Attendees learned about a variety of topics: clinical implications for wireless technology, balance function testing, Tinnitus Retraining Therapy, physician marketing, and the impact of healthcare economics on hearing services.
Sivantos CEO Scott Davis Addresses Audience at 2016 Aspire Business Development Workshop.
During the course of the workshop, attendees also took a virtual tour of the facilities of the prestigious Vanderbilt University, the site of many clinical studies validating Siemens hearing aid features, as a well as spent time in several famous venues closely associated with the music scene in Nashville.
This year’s Aspire meeting was also notable for Sivantos US CEO Scott Davis’ announcement of the company’s new premium brand, Signia. The 2016 Power of Passion award was also given to Dr. Fred H. Bess of Vanderbilt University Medical Center. A variety of media outlets quickly relayed this exciting news throughout the US.
“It was by far the best Aspire meeting we’ve ever hosted, with almost 400 people in attendance,” Ron Gleitman, PhD, Vice President for Business Development said. “The Signia positioning was very well received. Everyone agreed on the name being positive and the dual branding [with Siemens] being a very smart approach. We can’t think of a better way to have introduced our new brand to the world, and a better reception for it.”
About the Aspire Rewards Program
The Aspire Rewards Program is the premier loyalty program for hearing care professionals dispensing Signia and Siemens brand hearing aids. Beyond enjoying benefits like extended hearing aid warranties, free batteries and receivers, Aspire members also receive invitations to unique workshops and lectures designed to help them improve their business practices and increase their income.
The highlight of the program is attending the business development workshop. This event is held at a different and exciting venue every year, where members gather to network, earn continuing education credits (CEUs), and learn about the things that matter most to their business.
