ReSound Spokesperson Deidre Downs Educated Millions of Viewers About The Benefits of Pulse

MINNEAPOLIS, MN (April 15, 2007) - More than 2 million people learned about ReSound's Pulse Tuesday, April 10, during an interview featuring Deidre Downs, ReSound company spokesperson and 2005 Miss America. The discussion aired on 556 USA Radio Network stations across the country as part of a satellite media tour.

Listen to discussion with Deidre Downs. Play the clip below.

ReSound organized the pre-recorded interview in order to educate Americans on the importance of hearing health and Pulse, the world's first rechargeable hearing aid. The minute-long conversation was broadcast in some of the nation's top radio markets, including Chicago, Philadelphia, Boston and Dallas. Deidre's insights on Pulse were even featured on 10 local stations at the manufacturer's headquarters in Minneapolis, MN.

"Educating people of all ages about the prevalence of hearing loss today and how Pulse can offer an effective, convenient solution to hearing loss is our top mission at ReSound," says Glen. "Working with a celebrity like Deidre helps us accomplish this mission by putting a prominent face on such an important health concern."

Today's patients have young and active lifestyles, and they are not ready to settle down and be confined to a hearing instrument that limits their abilities. Pulse's unparalleled rechargeable feature and unprecedented sound enhancement allows them to work and play worry free — no batteries or settings to change and no worrying about unnatural sound coming from a bulky instrument.

About Resound

Based in Bloomington, MN, ReSound is a subsidiary of GN Store Nord. The hearing solutions provider regularly tops the industry with innovative, user-friendly technologies that improve quality of life through hearing assistance. The company is widely recognized as the hearing industry's innovation leader. Currently ReSound products include Metrix, AiR, Pixel, Plus5 and Pulse. For more information on the complete family of ReSound hearing instruments, visit www.gnresound.com, or visit the ReSound webchannel on Audiology Online.