ReSound is helping hearing healthcare professionals create unique consumer marketing experiences - made possible via 2.4 GHz technology.
Bloomington, MN, January 6, 2013 - https://www.gnresound.com - ReSound, a technology industry leader in hearing aid solutions, is partnering with hearing healthcare professionals to create interactive "test drive" events in their local communities.
Patients are invited to attend a play or musical at a dinner theater, where they are able to test drive ReSound hearing aids and wireless accessories for the duration of the event. This approach allows consumers to experience all the benefits of ReSound technology in a variety of listening environments.
"With a ReSound wireless hearing aid and a Unite wireless accessory, users can tune directly into the theater's sound system without the use of a body-worn device or the need to pre-wire the venue," said Kim Herman, President, ReSound. "This is unique to ReSound. It's not possible to do this with any other hearing technology manufacturer."
Thumper Johnson, M.A., of Mid Kansas ENT, recently organized a theater tour in Wichita, KS, which involved 80 patients visiting 5 different theaters to see how their hearing devices could be used at multiple venues. "I wanted to demonstrate how easy it is to use the technology and that our patient/clinic relationship extends beyond the sale," said Johnson.
"Being able to tune in directly to a theater's sound system offers a real benefit to those with hearing loss," said Herman. "There are so many people who will not attend social events like this because they are unable to hear comfortably. An experience like this shows that hearing aids can do more than amplify sounds - they minimize background noise, aid in speech recognition, and re-connect people to their worlds."
ReSound believes that wireless streaming is going to become more common in public places such as theaters, cinemas and churches. "Together with hearing care professionals like Thumper, our mission is to build awareness among entertainment venues and patrons that this technology is available."
Learn more about interactive test drive events at https://gnresoundblog.com/2014/01/06/interactive-test-drive/. Learn more about ReSound at https://www.gnresound.com or on the ReSound Expo Page on AudiologyOnline.
