Minneapolis, MN, November 16, 2010 - www.gnresound.com - ReSound, the technology leader in hearing aid solutions, is currently hosting a YouTube video contest, giving audiologists the chance to win one of two fantastic prizes.
Audiologists are invited to record and submit a short two minute video of themselves or one of their patients talking about their experiences with ReSound's newly released wireless hearing aid, Alera™.
As the industry's first truly wireless hearing aid and the only hearing aid that does not require the user to wear an intermediary device around their neck, Alera™ has audiologists and patients raving about its superior sound quality and state-of-the-art wireless capabilities.
"We know our customers are excited about ReSound Alera™," said Kevin Mensink, VP of Marketing, ReSound, "that's why we've developed a new contest to share success stories of patients and hearing aid professionals who love talking about the product."
The video that receives the most views on the ReSound YouTube Channel will win a trip for two to Madrid, Spain, or Nassau, Bahamas. There is no limit to the number of videos that an entrant can post. In fact, the second winner will be the customer who is able to post the most videos on the ReSound YouTube Channel.
Wondering what's in it for the patient? The patient who is featured in the video with the highest number of views will win a home theater system with surround sound. Nothing could be more appropriate than pairing a great sound system with the world's richest sounding hearing instrument.
"We've already had some great submissions," said Mensink, "we've been impressed by the effort and level of creativity and also humbled by the continued passion that people demonstrate for the Alera™ product and how it can change their patient's lives."
The YouTube contest is just one way in which ReSound is using social media to keep customers informed and engaged. ReSound has also built a Facebook community (www.facebook.com/gnresound), where audiologists and end-users can connect and share experiences.
To view videos already submitted to the contest, visit ReSound's YouTube Channel: www.youtube.com/resoundus
To enter the contest, visit Alera Video Contest.
About ReSound
ReSound is the industry technology leader in hearing solutions. Since the company's inception in 1943, ReSound has been responsible for a number of hearing industry firsts, including the introduction of Wide Dynamic Range Compression (WDRC), Digital Feedback Suppression (DFS) and the world's first open-standard digital chip. In 2010, ReSound released Alera™, the industry's first truly wireless hearing aid. Headquartered in Ballerup, Denmark, ReSound is part of The GN ReSound Group, one of the world's largest providers of hearing instruments and diagnostic audiological instrumentation. For more information about ReSound, visit www.gnresound.com or the ReSound web channel on Audiology Online.
