Minneapolis, MN (February 1, 2009) - New ReSound Essence offers the longest-lasting mostcustomizable hearing instrument at an economical price.
A ReSound Hearing Instrument for Every Patient
The new budget-friendly hearing instrument, ReSound Essence puts ReSound technology within
reach of even your most cost-conscious patients.
"During this time of economic uncertainty, a superior budget hearing instrument is becoming
increasingly important to more and more patients," reports Kevin Mensink, Vice President of
Marketing. "ReSound Essence makes ReSound technology available to an even broader set of
patients."
ReSound Essence delivers what budget-minded patients demand:
- Excellent sound quality
- Low price
- Dual microphone directionality
- Noise Tracker™ noise reduction
- Dual Stabilizer DFS™ feedback management
Its superior customization capabilities allow hearing healthcare professionals to easily and
efficiently program the hearing instrument and ensure immediate patient acceptance - as well as
fast and efficient fittings. This long lasting device will also significantly reduce the cost of
replacement batteries through ReSound's power-saving chip technology.
The newly designed Essence BTE housing is extremely durable and able to withstand the daily
wear and tear of hearing aid use. While consumers in general are interested in the durability of
the products they buy, budget-segment consumers are especially concerned with this. The
development of Essence accounted for this characteristic, and has been designed to last.
For more information, visit www.gnresound.com.
About ReSound
ReSound develops technology and solutions to improve quality of life for hearing impaired
throughout the world. Founded in 1999 through a merger of GN Danavox and ReSound
Corporation combining 90 years of hearing instrument development, ReSound today upholds its
illustrious history as a leading manufacturer of cutting-edge hearing instruments in major global
markets. ReSound North America is headquartered in Bloomington, MN. For more information,
visit www.gnresound.com, or the ReSound web channel on Audiology Online.
