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Sonic Radiant - January 2021

Refreshingly Straightforward with Just the Right Amount of Consumer-Pleasing, New Sonic Charm is Hard to Resist

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Charm lineSomerset, NJ   September 16 – Charm, Sonic’s newest family of mid-level hearing solutions, is designed to please with the just the right amount of essential features.  New Charm’s rich, natural sound, noise reduction technologies, intuitive operation and even wireless connectivity give consumers what they need so that everyday sounds better.

“Charm is a winning combination of features and styles built on Sonic’s 4S Foundation of sound that’s natural, speech understanding in noise, simplicity in everything we do and style that stands out,” says Kathy Landon, Sonic Vice President of Branding and Professional Services. “Charm provides the features consumers value most at an affordable price in a solution that fits easily into any lifestyle.”

The mid-priced solution is refreshingly straightforward, delivering the natural sound quality Sonic is known for, while being easy to use.  Users benefit from a variety of advanced technologies that identify and reduce sounds that could be noisy distractions.

Speech Priority Noise Reduction works to separate speech from surrounding noise, making conversations comfortable and clear.

The Adaptive Feedback Canceller attacks feedback before it starts for squeal-free, easy listening.

Sophisticated Speech Variable Processing gives priority to speech sounds, preserving the nuances of speech to enhance overall speech clarity.  

The Bluetooth®-compatible technology available in Charm 60 enables users to easily connect through Soundgate to mobile phone conversations, MP3 music, and other external audio sources.  With the addition of the TV Adapter, Soundgate transmits sounds directly to both hearing devices and the Phone Adapter allows Charm users to accept calls from landline phones.  Soundgate also serves as a remote control to allow easy operation of programs and volume changes.

With Charm, as with all Sonic hearing solutions, simplicity of operation extends to the fitting process.  Sonic’s proprietary high speed EXPRESSfit Fitting Software makes programming Charm easy.  Compact and lightweight EXPRESSlink3 connects easily to USB ports for effortless mobility with laptops.

Charm stands out in the style department with a full line of small, streamlined BTEs, miniBTEs and custom styles.  The Charm miniBTE provides the right balance of style, size, and effortless functionality. For users who prefer an in-the-ear fit, Charm is available in a variety of custom options.

For more information about Charm and other Sonic hearing solutions, visit www.sonici.com

ABOUT SONIC:

Sonic is a U.S.-based manufacturer of hearing care solutions that envisions a world where all people can enjoy the sounds that enrich everyday life and where lives are improved through enhanced hearing. Since 1998, Sonic employees and distributor partners have provided quality products with a proven benefit track record. Today Sonic has a global sales network represented in more than 25 countries. Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, Everyday Sounds Better. Visit www.sonici.com or the Sonic Expo Page on AudiologyOnline for more information.

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