The Public Relations Society of America (PRSA) has honored EPIC Hearing Healthcare (EPIC) and its public relations agency, Havas PR, with a 2015 Bronze Anvil Award of Commendation for its Listen Hear! initiative in the category of Media Relations, Business-to-Business, Professional and/or Financial Services. The awards, which recognize organizations that have successfully addressed a contemporary public relations issue through exemplary creativity, planning and implementation, were presented at the 2015 Silver Anvil Awards Ceremony in New York City on June 4.
Despite more Americans facing hearing loss due to age and lifestyle factors, and the cost of hearing aids increasing, EPIC recognized that hearing insurance remained a quiet topic in the benefits industry. To raise awareness of need for hearing insurance, Havas PR helped EPIC launch its Listen Hear! public education initiative in May 2014, bringing awareness to the impact of untreated hearing loss and the importance of seeking treatment.
The Listen Hear! initiative includes several free educational resources about the impact of hearing loss on overall health, well-being and employee productivity, and it urges consumers and their employers to place more focus on prevention and treatment. Through an integrated marketing program, including multimedia education, a research-backed white paper and trade media outreach, EPIC achieve high visibility for hearing insurance in HR and broker publications, and placed hearing higher on the benefits industry's radar. Employers and employees alike can use the resources at epichearing.com/listenhear.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.
ABOUT EPIC HEARING HEALTHCARE
Founded in 1997, EPIC Hearing Healthcare (EPIC) is the first in the country to provide access to hearing care as an ancillary or specialty benefit. With its extensive network of audiologists and hearing healthcare physicians, and distribution relationships with major hearing aid technology manufacturers, EPIC is now the national leader in hearing healthcare, and the only organization to offer hearing as a fully insured indemnity plan. More information is available at EPICHearing.com.
