For Immediate Release (San Diego, CA – March 19, 2015) – Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. This practical text strives to further the autonomy of the profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
Includes contributions from Curtis Alcock, Karen Ann Jacobs, Geoffrey Cooling, Robert Tysoe, and Donald W. Nielsen.
"This is not, I repeat, not, a marketing textbook. It is an Audiology book that will demonstrate how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. Its primary intent is to support audiologists who aspire to own or operate their own practice." --Editor, Brian Taylor, AuD
Table of Contents
Chapter 1. Developing a Strategy and Brand for your Practice: Pillar-of-Community Marketing - Brian Taylor
Chapter 2. Using Marketing to Shape People’s Attitudes to Hearing Care - Curtis J. Alcock
Chapter 3. A Practical Guide to a Marketing Strategy & Plan - Karen Ann Jacobs
Chapter 4. Marketing in a Modern Practice: A Real-World Perspective - Geoffrey Cooling
Chapter 5. Disease State Marketing and Interventional Audiology - Brian Taylor & Robert Tysoe
Chapter 6. Social Media and Digital Marketing- Brian Taylor
Chapter 7. Marketing University and Other Nonprofit Audiology Clinics - Donald W. Nielsen
Book Details
Title: Marketing in an Audiology Practice | Editor: Brian Taylor, AUD | Publish Date: 4/1/2015 | ISBN: 978-1-59756-569-1 https://www.pluralpublishing.com/publication_map.htm
About The Editor
Brian Taylor, AuD, is the director of practice development and clinical affairs for Unitron. He is responsible for all best practice initiatives and customer loyalty programs for Unitron. Dr. Taylor has more than 20 years of clinical, teaching, and business management experience in a wide variety of settings. He is also the editor-in-chief of Audiology Practices, the quarterly journal of the Academy of Doctors of Audiology, and a frequent contributor to AudiologyOnline as well as the HearingHealthMatters.org blog.
About Plural Publishing, Inc.
Plural Publishing produces leading academic, scientific and clinical publications in the fields of speech-language pathology, audiology, otolaryngology, and professional singing. Plural Publishing, Inc. aims to fill a space in the field of communication sciences and disorders with high-quality publications written by world-class experts in order to improve and enhance the knowledge base of each profession, from the classroom to clinical practice. Plural Publishing prioritizes the intellectual growth of the disciplines it serves and strives to improve and advance these fields through its publications.
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