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Phonak Launches the Verve Steinway Edition

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Leading hearing healthcare company partners with makers of world's finest pianos to launch
special edition hearing instrument



Stäfa, Switzerland (October 2006) — Phonak and Steinway & Sons launch a special edition of the world's most exclusive hearing system: the "Verve Steinway Edition". It features state-of-the-art technology, elegant, unobtrusive design and the highest standard of services.

The Verve Steinway Edition by Phonak and Steinway & Sons is based on both companies' commitment to quality hearing and a sense for perfection and beauty. "Phonak and Steinway & Sons perfectly complement each other in their desire to enable natural hearing experiences of the highest quality", says Phonak CEO Valentin Chapero. The dedication to deliver premium products and outstanding services make the Verve Steinway Edition the hearing system for the most demanding customers. "We recognise that Phonak sets the standard in the hearing care industry, delivering high quality, state-of-the-art hearing instruments", comments Bruce A. Stevens, President & CEO, Steinway & Sons. "Our decision to collaborate with Phonak is based on our shared values and the common drive to deliver beautiful instruments that produce unparalleled sound quality."

The Verve Steinway Edition will appeal to a sophisticated clientele. Verve Steinway customers value the benefits of an exclusive hearing system: to be able to enjoy the sound finesses in a classical concert and to effortlessly participate at social gatherings and meetings, even in complex hearing situations.

Extraordinary Hearing

Phonak's expertise in acoustics and commitment to quality hearing has put them in the pioneering position in terms of state-of-the-art technology and innovation. Verve includes a world-first:

Verve is the first hearing system that speaks. The SmartVoice technology uses clear spoken messages to inform, for instance, the end of battery life, the need to service the system, or to name the hearing program being applied. This allows effortless interaction with the system and permits the user to achieve the maximum potential of his hearing solution.

In addition, the Self Learning function allows the hearing system to self-adjust to the preference of the wearer. With the help of a powerful set of high-end algorithms, Verve can automatically correct its settings according to the environment and hearing preferences.

Extraordinary Design

The commitment to beauty and elegance leads to the exclusive appearance of the Verve Steinway Edition. The low visibility, organic design is characterized by an unusually smooth silhouette. When worn, the elegance of Verve ensures inconspicuous and comfortable wear. The Verve Steinway Edition is available exclusively as Behind-The-Ear and micro-Behind- the-Ear in high shine Piano Black and Piano White and carries the Steinway logo.

Extraordinary Service

Perfection lies in the surroundings: Being part of the Verve family, the Verve Steinway Edition goes beyond technology and offers additional services and value to the user. Verve customers have access to the services within the Priority Package which include a personalized Verve member card, an international 24/7 Support Line and a member-only section on the online portal, www.verve.phonak.com. Verve is available exclusively through specially-trained professionals in Verve Certified Fitting Centers, guaranteeing consistent competence and service level throughout the world.

About Phonak

The Phonak Group (SWX: PHBN), headquartered in Stäfa, Switzerland, specializes in the design, development, production and global distribution of technologically advanced wireless and hearing systems. As one of the top technology companies in the industry worldwide and with a global staff of over 3,400 employees, Phonak is a major player in the hearing health care market. By combining its expertise in hearing technology with a strong distribution network in over 70 countries, Phonak, along with its customers and business partners,
contributes significantly to the quality of life of many people worldwide.

For more information, please visit verve.phonak.com.

About Steinway & Sons

For more than 150 years, Steinway & Sons is recognized as the maker of the world's finest pianos. Renowned for its incomparable scale design, meticulous manufacture and painstaking hand craftsmanship using only the finest materials, the Steinway piano is the choice of more than 1,300 of the world's concert pianists. For individual music lovers too, ownership of a Steinway represents the fulfilment of a cherished dream. Founded in 1853 in New York by Henry E. Steinway, the company counts as the true pioneer of modern piano making. The founder's mission statement "to build the best piano possible" remains valid until today.
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