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Phonak Junior Pediatric Package Brings Hearing Care Professionals Comprehensive Soulutions for Infants and Children with Hearing Loss

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Over 170 million children in the world with hearing loss

Stäfa, Switzerland (October, 2006) — For decades, Phonak has been committed to translating the latest technology and design breakthroughs into benefits that give infants and children optimum hearing support. Enabling children with hearing impairment to discover the wonderful world of sound is both rewarding and challenging. Now Phonak is introducing the Junior package, a comprehensive portfolio of pediatric tools ranging from high-tech hearing solutions through to unique online training - all wrapped up in an attractive, immediately recognizable new design. "Great solutions for little ears" is the new claim - and also the promise.

The driving force behind the Phonak Junior pediatric package is the ongoing commitment to accessibility. This means offering infants and children the absolute best technological advantages, regardless of budget, and bringing hearing care professionals user-friendly tools that enable them to provide satisfying, personalized hearing solutions, easily. The Phonak Junior package includes:

  • Child-friendly hearing instruments for all ages and hearing losses.

  • Innovative wireless FM solutions.

  • A comprehensive standard feature set across all price categories.

  • Compact, lightweight housing for small, soft ears.

  • Age-appropriate hearing instrument features that can grow with the child.

  • Conferences and educational material for professionals.

  • Supportive information for parents, families and carers.

  • Appealing give-aways that also support professionals while the children are being fitted.
Systems that always make the grade

Phonak has a comprehensive range of specially designed pediatric products, starting with tiny micro instruments and extending through to compact BTE models with maximum power. The instrument range is perfectly complemented by the world's most extensive and advanced wireless solutions portfolio. The wireless portfolio includes the world's smallest FM receiver (MLxS), universal receivers and transmitters specifically designed to address the special needs of children.

Knowledge-sharing keeps professionals top of the class

True to its goal of accessibility, Phonak is dedicated to sharing both its established pediatric expertise and its technological leadership as widely as possible. Not only can professionals attend one of the many Phonak pediatric conferences held at different destinations around the world, they can also watch the presentation via live webcasting and download the presentations or book chapters (www.phonak.com). The Phonak iLEARN platform, also represents an innovative new online learning facility offering special modules on pediatric topics. Phonak is also the only hearing instrument manufacturer to supply a special Video/DVD series full of practical tips from the world's leading experts. Continuing professional development is top of the Phonak pediatric agenda, with specialized training sessions given by in-house pediatric experts to equip an unrivalled international network of experts with state-of-the-art know-how.

Support for children and those close to them

Phonak understands the emotional impact of hearing loss in children and provides targeted support to both children and their loved ones. Oliver the elephant adds fun to function through a variety of items such as a hand puppet to serve as a useful distraction for infants, special story books to help the child understand the concept of hearing instruments and FM systems, plus a useful Oliver care and maintenance kit. Popular Oliver stickers and a Kids Clip round off the Oliver offering. For the 10 - 15 age group, SoundCheck is a new interactive educational tool, structured as a crossword game. This innovation blends computer-based learning, multimedia technology and speech and language into an electronic game giving players the opportunity to develop both their listening skills and their general knowledge in an entertaining and stress-free situation. And for parents of hearing impaired youngsters there are informative brochures with hands-on hints for supporting their hearing impaired children
effectively, as well as guidance on explaining the loss to friends and other family members.

About Phonak

The Phonak Group specializes in the design, development, production and worldwide distribution of technologically advanced wireless systems and hearing solutions. The combination of expertise in hearing technology and strong cooperation with hearing healthcare professionals allows Phonak to make a substantial improvement in the quality of
life of individuals with hearing impairment and those close to them.

Today, with multiple brands, the Phonak Group offers a complete range of digital hearing instruments, along with high tech specialty products and complementary wireless communication systems. With more than 3,400 employees worldwide, the Phonak Group is one of the technology leaders in the industry.

For more information, please visit www.phonak.com
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