Stäfa, Switzerland (February 21, 2006) — Phonak, a leading provider of high-tech hearing solutions, has revolutionized the high end and value segments over the past year by introducing Savia and eXtra. Now the company introduces Eleva, extending its Digital Bionics based hearing system generation to the mid segment. Eleva is a sensible choice that offers a unique balance between performance and price and introduces a range of new features into the mid segment.
"We are very excited to introduce another extraordinary Digital Bionics based hearing solution to the market," said Valentin Chapero, CEO of the Phonak Group. "With Eleva, our new standard in hearing performance is now available in all price segments. We are proud that for the first time so many features and benefits are available in a mid segment product and can be offered at such an attractive price."Eleva - intuitive, responsive, and smart
The Eleva product family - ranging from a tiny CIC, an elegantly-designed microBTE to a powerful BTE - introduces a set of features to the mid segment that is intuitive, responsive, and smart: Intuitive by automatically adapting to sound environments and hearing needs; responsive to ensure optimal speech understanding; and smart with respect to design features and fitting.
Eleva is intuitive
Through its unique TriPilot automatic, Eleva offers three intuitive automatic programs plus the EasyPhone telephone program. For the end user, this means optimal audibility, intelligibility and comfort for key listening situations.
Eleva is responsive
As the pioneer of innovative multi-microphone technology, Phonak understands that well designed directional technology is the most effective way to enhance intelligibility in noisy environments. Thanks to Eleva's adaptive digital AudioZoom, this benefit is now available in the mid segment. Furthermore, Eleva is the first in its class to offer a comprehensive SoundCleaning package which includes a highly effective Fine-scale Noise Canceler and a sophisticated digital Feedback Phase Inverter. As a result, the user experiences comfortable listening without embarrassing feedback.
Eleva is smart
Eleva's smart design components ensure that every product in the Eleva range provides a superbly tailored and discreet fit: microEleva's micro-size and micro tube open fitting deliver practically invisible hearing; the innovative Eleva color palette for all BTE-models match users' hair colors like no other hearing instrument on the market; and high-tech miniature components make Eleva's custom products smaller than ever before. In addition, remote controls are available for every style of Eleva instrument, offering discreet and convenient user control to all Eleva users.
About Phonak
The Phonak Group (SWX: PHBN), headquartered in Stäfa, Switzerland, specializes in the design, development, production and global distribution of technologically advanced wireless and hearing systems. Phonak is a major player in the hearing health care market and employs a collective workforce of over 3'000 worldwide. By combining its expertise in hearing technology with a strong distribution network in over 70 countries, Phonak, along with its customers and business partners, contributes significantly to the quality of life of many people worldwide.
For more information, please visit www.phonak.com.
