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Phonak Establishes Asia Regional Hub in Shanghai

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In order to further strengthen and improve the level of service in Asia, Phonak has established a regional Hub for Asia located in Shanghai, China.

Phonak Asia Hub will support its partners in all Asian countries excluding China where Phonak has a previously established Group Company (www.phonak.com.cn). This significant step will help Phonak get closer to both its partners and customers and will result in improved levels of service, support and training. Proximity to its partners in Asia and cooperation with hearing healthcare professionals in the region will allow Phonak to make a substantial improvement in the quality of life of individuals with hearing impairment.

To sharpen the Phonak brand image and improve the level of service of Phonak products in the region, Phonak has appointed Patrick Perler as Director of Phonak Asia Hub. Patrick Perler has many years of valuable international experience in the hearing care industry. Before joining Phonak in January 2005, Patrick gained extensive experience in worldwide distribution for an important hearing aid manufacturer and developed several markets. Phonak has also appointed Sharad Govil, International Audiology & Product Trainer for Asia. Sharad also brings valuable clinical experience obtained in the Asia-Pacific region.

For more information, visit www.phonak.com or the Phonak Web Channel on Audiology Online at /channels/phonak.asp
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