Industry-leading Paradise hearing aid technology expands to meet more needs, including those with unilateral hearing loss
Stäfa, Switzerland, August 18, 2021 – Phonak, a leading global provider of life-changing hearing solutions, today announces ActiveVent, the world’s first intelligent hearing aid receiver and CROS P, the Paradise solution for people with unilateral hearing loss (UHL). Both ActiveVent and CROS P are the latest additions to the company’s industry-leading Paradise line of hearing aid technology, now the best-selling platform in Phonak history.
- ActiveVent™ Receiver is the world’s first hearing aid receiver that automatically opens and closes based on the listening environment. The new receiver utilizes a mechanically switching vent that intelligently balances speech clarity in noise with listening comfort 1, thus combining the hearing performance of a closed fit with the comfort of an open fit.
- CROS P is the Paradise solution for people with UHL. Along with proven Paradise performance, CROS P and Audéo P improve speech recognition in noise when speech is presented to the non-hearing ear2 *. CROS P paired with Audéo P are easy to use, rechargeable** and feature universal Bluetooth connectivity to smartphones, TVs, laptops and more, including Roger devices.
Expanding access to unrivaled sound quality
With ActiveVent Receiver and CROS P, Phonak expands access to Paradise hearing solutions and unrivaled sound quality. ActiveVent receivers were proven to help hearing aid wearers more easily block noise, providing an average of 10% better speech clarity in noisy situations3 *** while providing natural sound in various listening situations. ActiveVent Receiver also deliverers superior sound quality for streamed media****. Likewise, when CROS P is fitted with an Audeo P hearing aid, people with UHL can hear speech in noise and follow conversations from whatever direction they come from.2 *
“We are thrilled to announce another world’s first with ActiveVent Receiver while extending proven Paradise technology to those with unilateral hearing with CROS P,” said Jon Billings, Vice-President Phonak Marketing. “Just one year ago we introduced Phonak Paradise with the goal of helping consumers rediscover the wonders of sound. These products represent our commitment to superior sound quality in even the most challenging listening situations—and now for virtually every form of hearing loss.”
Paradise – one year later
Introduced in August 2020, only Phonak Paradise technology offers the combination of unrivaled sound quality, universal Bluetooth connectivity with multiple Bluetooth connections, hands-free calling, and Tap Control for easy access to popular voice assistants like Siri and Google Assistant.
Over 1,000,000 Phonak Paradise hearing aids were sold in the past year despite the challenges consumers and hearing care professionals faced with the global pandemic. Among them, 90% of consumers would recommend Paradise to family or friends and 92% of providers would recommend Paradise to their peers.4
In the U.S., CROS P is available to order beginning today via licensed hearing care professionals and ActiveVent Receivers will be available fall of 2021.
For more information regarding CROS P please visit www.phonakpro-us.com/cros-p or www.phonak-us.com/cros-p. For more information regarding ActiveVent, please visit www.phonakpro-us.com/activevent or www.phonak-us.com/activevent.
About Phonak
Headquartered near Zurich, Switzerland, Phonak, a member of the Sonova Group, was created in 1947 out of a passion for taking on the most difficult hearing challenges. Seventy years later, this passion remains. As the industry’s leading innovator, we offer the broadest portfolio of life-changing hearing solutions. From pediatric to profound hearing loss, we remain committed to creating hearing solutions that change people’s lives to thrive socially and emotionally. We believe in creating a world where ‘Life is on’ for everyone.
At Phonak, we believe that hearing well is essential to living life to the fullest. For more than 70 years, we have remained true to our mission by developing pioneering hearing solutions that change people’s lives to thrive socially and emotionally. Life is on.
Source/Reference
1 Winkler, A., Latzel, M., & Holube, I. (2016). Open Versus Closed Hearing-Aid Fittings: A Literature Review of Both Fitting Approaches. Trends in hearing, 20, 1-13. https://doi.org/10.1177/2331216516631741
2 Stewart, E. & Woodward, J. (2021). Out of the (Head) Shadow: A Systematic Review of CROS/BiCROS Literature. The Hearing Review, 28(8), 22-25. Retrieved from Out of the [Head] Shadow: A Systematic Review of CROS/BiCROS Literature | The Hearing Review – a MEDQOR brand, August 9, 2021.
3 Latzel, M & Hobi, S (2021) Receiver with mechanical vent provides benefit of open and closed acoustics for better speech understanding in noise and naturalness of own voice perception. Phonak Field Study News in preparation. Expected end 2021.
4 Taphuntsang, D. (2020). Market Research ID 4387. Please contact marketinginsight@phonak.com if you are interested in further information
* when using a CROS system compared to unaided
** There are 2 models: a rechargeable and 312 battery.
*** when using a CROS system compared to unaided
**** compared to standard acoustic coupling in quiet
Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Sonova AG is under license.
Google Assistant™ is a trademark of Google LLC.
Siri® is a trademark of Apple Inc.
