For a year and a half Phonak, the leading maker of hearing systems, has been working with Fleishman-Hillard Munich on an initiative to create awareness and sensitivity in the world towards the topic of hearing and hearing loss. Efforts from traditional media relations, specific creative elements such as "Musician in a Box" and various grass-roots activities have effectively supported the awareness campaign. Phonak and Fleishman-Hillard have created a PR concept that reflects the beautiful side of hearing. Music as the universal language will be the message for hearing worldwide and within all target groups. The campaign includes celebrities such as Bryan Adams, Rod Stewart, Amy Winehouse and other popular musicians that are participating in the ambassador program. In addition, several grass-roots elements are part of the campaign, such as the "Musician in a Box" that is displayed in pedestrian zones of big cities in an effort to raise awareness of the differences between hearing and hearing loss.
For more information about Phonak, please visit www.phonak.com or the Phonak Web Channel on Audiology Online.
Taken from: www.hear-the-world.com/news
