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Oticon Intent - April 2024

Peer Lauritsen Named President of Oticon, Inc.

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Somerset, NJ, July 15 - Niels Jacobsen, President and CEO of Oticon A/S, today announced the appointment of Peer Lauritsen as President of the company's U.S. operations. In his new position, Lauritsen will oversee the management of the leading hearing care manufacturer from the company's Somerset, New Jersey headquarters.

As Oticon, Inc.'s Executive Vice President, Lauritsen has been actively involved in the management of the U.S. company during a time of tremendous growth, including the recent expansion of Oticon's state-of-the-art custom lab to meet increased demand for the company's diverse line of quality instruments.

"In his more than 25-year tenure with Oticon, Peer has used his experience in Engineering, Marketing and Sales to effectively broaden the knowledge of dispensing concepts used by hearing care professionals today," stated Niels Jacobsen. "His understanding of operations, sales and management and his appreciation of Oticon's commitment to putting People First will enable him to continue to make significant contributions to our company and our industry."



Lauritsen succeeds Mikael Worning who will return to the company's international headquarters in Denmark. Worning will serve as Vice President of International Sales, joining with Niels Jacobsen and Torben Lindo, General Manager Germany in managing Oticon's international sales efforts. In his new role, Worning will continue his strong collaboration with Lauritsen to insure Oticon's success in the U.S. marketplace.

For more information on Oticon, visit www.Oticonusa.com
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