Nera Post-Launch Facebook Event: Wednesday, October 9, 3:00 -3:30PM EST.
SOMERSET, NJ October 7 – Oticon recently held the company’s first virtual launch event to introduce Oticon Nera, Oticon’s newest mid-level hearing solution. More than 2200 hearing care professionals logged on for the live streaming event that achieved the company’s goal of reaching more professionals, more efficiently and in a manner that not only informed but also engaged online participants. The event unfolded in 30 high-energy minutes of interactive showmanship as Nera and its benefits were unveiled with the support of expert commentary, videos and give-and-take interaction with the live audience in Somerset and viewer posts and tweets from across the country.
“With the virtual introduction of new Oticon Nera, we actually realized two ‘firsts’ for Oticon,” says Vice President of Marketing Sheena Oliver, AuD, MBA. “In additional to our first virtual launch, this is also the first time we have brought the Inium platform and its outstanding performance and personalization capabilities to the mid-level category. It seemed fitting that the two firsts should go together. With both, we are expanding reach to more people than ever before.”
The ability to expand reach to hearing care professionals in a way that worked for busy clinic schedules was a key factor in Oticon’s decision to unveil Nera virtually. “We wanted to make the launch event something that would enable the entire staff to participate,” explains Oliver. “There was no decision making on who from each clinic could attend. It was ‘virtually’ open to everyone.” Another benefit is Oticon’s ability to capture the virtual event for easy online viewing at https://www.MyOticon.com/.
Audience engagement began several weeks in advance with practitioners invited to submit photos with their unique interpretation of the words “performance”, “effort” and “personal.” Winners were announced throughout the virtual event and the visual play on words served to reinforce key benefits of Nera including excellent performance, reduced listening effort and more personalized fittings --a combination of audiological features not previously found in a mid-priced instrument.
The event was staged similar to a network talk show and allowed easy transition from on-site discussion to off-site visits to Denmark for a message from Oticon A/S President Soren Nielsen and a tour of Oticon’s state-of-the-art Custom Labs in Somerset.
Facebook Event This Wednesday
Beyond expanding reach and excitement for new Nera, Oticon received instant feedback from hundreds of online viewers that enables the company to continue the dialogue with web-based follow up, including an upcoming Facebook event with Don Schum, PhD, Vice President, Audiology & Professional Relations on Wednesday, October 9 from 3:00PM EST to 3:30PM EST at www.facebook.com/oticonusa.
For more information on Oticon Nera, visit https://www.oticonusa.com/ or the Oticon Expo Page on AudiologyOnline.
