Somerset, NJ May 4 - An often overlooked component of men's health care is a focus on hearing health - despite the fact that six out of ten people with hearing loss are men. Oticon's new "Let's Hear It for His Health" campaign aims to encourage men to consider hearing health as an integral part of their overall well-being and to schedule regular hearing screenings. For those with hearing loss, Oticon hopes the campaign will also motivate positive action to address their hearing loss. The new campaign promotes hearing solutions, hearing preservation and includes a cause-related incentive that will resonate with many. During June and July, Oticon will donate a portion of the proceeds of the sale of Agil hearing devices to the American Cancer Society to support prostate cancer research and treatment.
"During June, we celebrate Men's Health Month and Father's Day, two occasions that remind us how much we value the men in our lives," said Oticon Vice President of Marketing Sheena Oliver, AuD. "'Let's Hear It for His Health' is a positive way to open a dialogue about hearing loss and its impact on quality of life with our spouses, our fathers, our grandfathers, our brothers and other loved ones."Numerous studies have examined the impact of untreated hearing loss which includes,isolation, depression, anxiety and frustration. For those still in the workforce, a national study by the Better Hearing Institute reported that Americans with unaddressed hearing loss make less money than people with normal hearing, negatively impacting household income, on average by $23,000 per year. The study also showed that the use of hearing aids mitigates those negative effects by about 50 percent.
"Our commitment to putting People First supports hearing care and hearing solutions that empower people to continue to take an active part in life," explains Oliver. "Through the 'Let's Hear it for His Health' campaign, we hope to educate and motivate hearing health awareness that will provide life-long benefits for men and their families."
The campaign showcases Oticon Agil, a second generation wireless hearing instrument specifically designed to help preserve natural characteristics of speech while enriching sound quality. With Agil, users can connect wirelessly to cell phones and, with the addition of the ConnectLine system, Agil users can also connect wirelessly to a variety of communication and entertainment devices. Oticon will promote the "Let's Hear It for His Health" campaign with a range of marketing communications materials including desktop displays, hearing health tip sheets and newspaper releases. For more information about hearing health and solutions and the entire line of Agil and ConnectLine solutions, visit oticonusa.com. You may also learn more about Oticon at the Oticon web channel on AudiologyOnline.
