"In today's dynamic marketplace, the ability to communicate the value that independent hearing care professionals bring to the hearing care equation is vital to short- and long-term practice success," stated Oticon Vice President of Marketing Sheena Oliver. "Oticon is committed to helping our hearing care partners meet this challenge with a comprehensive business support program that includes tested and proven strategies and actionable tools to drive traffic to hearing care practices."
Oticon's 2012 Advanced Marketing Boot Camp featured presentations by thought leaders in the field of brand building who tailored successful marketing strategies to the unique demands of independent hearing care practices. (L-R) Oticon President Peer Lauritsen, David Roback, Director of Strategic Marketing for Oticon, Inc., Sheena Oliver, Oticon Vice President of Marketing, Karen Post, President of Brain Tattoo Branding, Shep Hyken, CEO of Shepard Presentations and Nancy Palmere, Senior Marketing Manager for Oticon, Inc.
The Advanced Marketing Boot Camp is the latest addition to a series of special marketing-oriented conferences that Oticon introduced in 2008. The 2012 boot camp event featured presentations by thought leaders in the field of brand building who tailored successful marketing strategies from a variety of industries to the unique demands of independent hearing care practices.
Karen Post, President of Brain Tattoo Branding and an internationally recognized consultant and business authority, shared insights on building a memorable practice "brand" that creates loyalty and adds value to the client experience. Shep Hyken, CEO of Shepard Presentations and best-selling New York Times and Wall Street Journal author, emphasized the importance of active listening skills in creating loyal customers versus simply satisfied customers. Kelly O'Keefe, Director of AudiologyDesign showed participants how to incoporate online media to optimize communication to existing and potential clients.
Throughout the weekend, interactive workshops and hands-on activities helped participants to develop comprehensive and diversified marketing strategies designed to establish their practice brand and build a strong market presence in their communities.
"The enthusiastic response to the boot camp experience shows us that independent practitioners understand the challenges they face in a changing marketplace," said Oliver. "Our goal for the Advanced Marketing Boot Camp nd for all of Oticon's business support initaitves - is to empower practitioners to gain the trust and loyalty of people with hearing loss who seek quality care and successful hearing solutions."
For more information on Oticon's Business Support Programs, visit oticonusa.com or the Oticon web channel on AudiologyOnline.
