"This is the third year that Oticon has introduced a special edition Think Pink hearing instrument to help generate breast cancer awareness and support," stated Peer Lauritsen, president of Oticon, Inc. "This annual campaign resonates with hearing care professionals and patients alike iving people with hearing loss the opportunity to choose the performance they need and the modern design they want and, at the same time, support a very deserving cause."
New audiological concepts in Think Pink Agil and all instruments in the Agil family are designed to preserve the natural characteristics of speech, while enriching the sound quality to enable the brain to use fewer of its resources for listening purposes. As a result, the end-user should have more residual energy for other important tasks such as full social interaction.
Oticon will promote Agil Think Pink with a range of Pink with a Purpose marketing communications materials including ads, newspaper inserts, postcards and desktop displays. The company encourages hearing care professionals and their clients to participate in the American Cancer Society's "Making Strides Against Breast Cancer" noncompetitive walks that will take place in cities across the country in October. Plans are already underway for a team of Oticon employees, wearing Agil Think Pink t-shirts, to once again travel from the company's Somerset, New Jersey headquarters to New York City's Central Park to participate in one of country's largest American Cancer Society walks.
For more information about the new Agil Think Pink and the entire Agil Family, visit oticonusa.com. Or you can visit the Oticon Web Channel on Audiology Online.
