SOMERSET, NJ - November 21 – Generating consumer awareness for Oticon Opn™ through influential national healthcare and tech media is a key focus for the marketing team at Oticon, Inc. The success of that effort – which to date has included coverage in USA Today, The New York Times, network TV morning shows and more – was recognized today with a 2016 MarCom Gold Award in the Product Launch category. The international awards program honors excellence and creativity in marketing and communication for print and web-based media and strategic communications.
The scope of media coverage for Oticon’s newest BrainHearing™ solution is impressive. New reports range from the front page of USA Today to more than 150 top news sources such as Yahoo and Reuters and dozens of daily newspapers. The world’s first internet-connected hearing aid also created buzz in 100-plus well-read “what’s new in technology” news outlets that included Fortune, Medgadget and Fierce Medical Devices. In addition, more than 60 million consumers read about Opn in suburban and community newspapers delivered to homes in markets nationwide.
“We are proud that the MarCom Awards have selected Oticon Opn as a winner in the Product Launch category,” said Oticon Vice President of Marketing Sheena Oliver. “Response to Oticon Opn in general consumer, healthcare and tech media has been overwhelmingly positive. We are committed to continuing to drive consumer awareness of Oticon Opn’s paradigm-shifting technology through respected media outlets.”
For more information on Oticon Opn™, visit www.oticon.com or the Oticon Expo Page on AudiologyOnline.
