Custom-made IIC Adds More Choice to Intiga's Winning Combination of Discreetness, Immediate Acceptance and High Performance.Somerset, NJ March 26 - Oticon, Inc. today introduced Intigaˡ, a small, invisible custom-made hearing solution that expands the reach of the Intiga family to first-time users who want the ultimate in discreetness.
Oticon Intiga equipped hearing care professionals to improve acceptance for first-time users from the first fitting by addressing their desire for discreetness, quick acceptance and high performance. Now, Intigaˡ gives hearing care professionals added flexibility to satisfy first-time users who have a strong preference for an invisible solution.
"We know that most first-time users want a discreet solution and nearly half of them want an invisible one," says Oticon President Peer Lauritsen. "Intigaˡ builds on the enormous appeal of Intiga as a traffic builder, especially for people who may need the promise of invisibility to take the first step to better hearing."
For individuals who are identified as candidates for Intigaˡ, the tiny, custom-made solution combines advanced audiological features and the benefits of the natural acoustics of the external ear for a clear and comfortable sound experience. Oticon's exclusive SpeechGuard technology provides access to vital speech cues to improve speech understanding and reduce listening effort in even the most difficult listening situations.
Intigaˡ sits deep and comfortably in the ear canal and works to provide a natural ear directionality experience for first-time users. The secure, invisible-in-the-ear fit makes Intigaˡ an ideal choice for active lifestyles, assuring that Intigaˡ stays put and protected during physical activity. The customized in-the-ear placement also enables easy use of the telephone and headphones.The Intiga family is at the heart of The Now Effect, Oticon's holistic approach to help first-time users find a simply and clear path to acceptance. The Now Effect offers tools and resources, including tested and proven marketing materials, to empower hearing care professionals to attract and motivate new clients and support their journey to long-term satisfaction.
"For many first-time users new invisible Intigaˡ can be the catalyst for doing something about their hearing loss. For others, a discreet solution with the most advanced technology possible, like Oticon Intiga, may be the motivator to action," explains Lauritsen. "More first-time users will find that there is an Intiga solution that satisfies both their lifestyle and hearing needs."
For more information on the Intiga family visit www.noweffect.com.
For more information about Oticon, visit www.oticon.com or the Oticon web channel on AudiologyOnline.
